SOFTSWISS wins Game Changer Marketing Excellence at SiGMA World Awards 2026
Recognised in Growth Makers Driving Revenue after measurable campaign and commercial gains
Key Takeaways
- SOFTSWISS won Game Changer Marketing Excellence at the SiGMA World Awards 2026 in the Growth Makers Driving Revenue cluster.
- The company repositioned in 2026 as a strategic partner for growth in regulated markets and launched the Ready. Set. Grow! campaign.
- After the repositioning, brand-search clicks rose 49% in July and marketing-attributable signed contracts grew 113% year-on-year.
- The #SOFTSWISSHasMore campaign attracted over 7,000 live viewers at NEXT Summit Valletta 2026 and won Best Marketing Campaign at the European iGaming Excellence Awards 2026.
SOFTSWISS won the Game Changer Marketing Excellence category at the SiGMA World Awards 2026. The award is part of the Growth Makers Driving Revenue cluster and follows the Best Marketing Team prize the company took at the EGR Awards in 2025. The distinction recognises campaigns that, the company says, translate its technical expertise and operator-focused knowledge into commercial positioning.
Campaigns and measurable results
In 2026 the company launched a repositioning that frames it as a strategic partner for growth in regulated markets, combining a compliance-ready product ecosystem, industry intelligence and expert service. The Ready. Set. Grow! campaign spread that message across media, digital channels and industry events. After the repositioning launch, clicks on brand search terms rose by 49% in July and signed contracts attributable to marketing grew 113% over the past year.
Creative initiatives and activations
The #SOFTSWISSHasMore initiative showed the brand extending beyond its foundational platform and promoting a product ecosystem for operators to work with a single technology partner. The campaign launched with a LinkedIn post by Chief Marketing Officer Valentina Bagniya and used a reflective tone to encourage employees and industry audiences to highlight different products in the ecosystem. The activation at NEXT Summit Valletta 2026 drew more than 7,000 live viewers.
"This has been a special year for our marketing team. We took on important projects that support the growth of the SOFTSWISS brand, including a repositioning that reflects who we are: a technology leader and a strategic partner for growth," said Alexandra Kavelich, Deputy Chief Marketing Officer at SOFTSWISS.
In the same year, the #SOFTSWISSHasMore campaign won Best Marketing Campaign at the European iGaming Excellence Awards 2026.
Products and cited capabilities
SOFTSWISS presented developments intended to embody the growth promise in product. It introduced Back Office AI Workflow within the Casino Platform to help prepare campaigns via natural-language conversations, reducing manual work and accelerating launches. Other products mentioned by the company include the Prediction Markets Platform and the Sportsbook Platform. Details and additional functions are available in the firm’s official communication.
Frequently Asked Questions
What award did SOFTSWISS win at the SiGMA World Awards 2026?
SOFTSWISS won the Game Changer Marketing Excellence category at the SiGMA World Awards 2026, part of the Growth Makers Driving Revenue cluster; this followed its Best Marketing Team win at the EGR Awards 2025.
What commercial results does SOFTSWISS attribute to its 2026 repositioning?
SOFTSWISS reported a 49% increase in clicks on brand-search terms in July after the repositioning and a 113% rise in signed contracts attributable to marketing over the last year.
Which campaigns were central to SOFTSWISS’s 2026 marketing strategy?
The key campaigns were Ready. Set. Grow!, which communicated the new positioning across media and events, and #SOFTSWISSHasMore, launched via a LinkedIn post by Valentina Bagniya and activated at NEXT Summit Valletta 2026.
What new products did SOFTSWISS mention in its release?
SOFTSWISS introduced Back Office AI Workflow within the Casino Platform to prepare campaigns by natural-language conversation, and also cited the Prediction Markets Platform and the Sportsbook Platform among its developments.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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