SPiCE International 2026 lands in Cebu on 12–13 November

SPiCE International 2026 will take place on 12 and 13 November 2026 at the Shangri‑La Mactan Cebu in the Philippines. The third edition brings together operators, suppliers, investors, technology leaders and regulatory experts to discuss how to scale in Asia while keeping costs, compliance and user experience under control.

What SPiCE International 2026 is and why it matters

The Strategic Platform for iGaming Conference & Exhibition (SPiCE International) returns to Asia with a programme focused on product‑market fit, localisation, payments, artificial intelligence and funding. With digital gaming growth across the region and mobile dominant in consumer habits, the agenda aims to turn market demand into sustainable commercial partnerships.

The event is described as a practical forum to test market access strategies; attendees include product decision‑makers as well as commercial and technical teams responsible for localisation and payment acceptance.

Headline sponsor: Bidroid

Bidroid is listed as a sponsor of SPiCE International 2026. Bidroid.io is presented in the conference briefing as a mobile performance marketing and advertising platform that helps businesses acquire high‑quality app users, increase installs and transactions, improve engagement and retention, and run ROI‑oriented campaigns — all powered by machine learning and predictive targeting.

Bidroid’s perspective on mobile acquisition in APAC

Ahead of the summit, Bidroid shared its approach to precision growth in mobile marketing, stressing the need to separate acquisition volume from scalable profitability. In the company’s words:

"At its core, Bidroid is built to bridge the gap between user acquisition volume and long-term, scalable profitability. In an industry often distracted by vanity metrics – like raw install numbers or quick downloads – Bidroid’s mission is to turn users into long-term revenue opportunities."

The company adds that it acts as a strategic enabler for digital media using proprietary AI and machine learning models to capture high‑intent users, optimise campaigns in real time and scale performance with confidence.

Concrete challenges Bidroid identifies in APAC

Bidroid lists factors that make Southeast Asia especially attractive and complex for mobile acquisition: mobile‑first consumer bases, rapid adoption of apps and digital payments, and diverse geographies with differentiated local behaviours and preferences (the Philippines, Indonesia, Vietnam, Malaysia, among others). Balancing mass scale with diversity requires granular segmentation and continuous programmatic optimisation.

Regarding conversion of installs into valuable users, Bidroid describes its machine learning cycle as follows:

• Early predictive signals: telemetry analysis post‑install (depth of first session, interaction with features, onboarding speed, initial conversion).

• Value‑based dynamic lookalike bidding: automatic bid adjustment toward audiences with high conversion intent and higher LTV.

• Fraud prevention and automated quality control: filtering low‑quality traffic, bot activity and non‑engaged clicks.

"By linking acquisition directly to down-funnel post-install behaviour, machine learning ensures campaigns optimise for sustained user engagement and lifetime value rather than ephemeral installs."

Bidroid highlights three common disconnects that harm retention and LTV: overfocus on Day‑0/Day‑1 metrics without attribution to Day‑7/Day‑30/Day‑90 ROAS; acquisition and retention teams operating in silos; and generic strategies that ignore cohort behaviour.

What attendees should expect to take away on mobile acquisition and growth

Bidroid’s core lesson for Cebu is that volume without precision is a liability. With evolving privacy frameworks, rising acquisition costs and regional maturity, strategies must anchor on predictive LTV models, applied AI and transparent performance data. The proposed route is to combine local insights with intelligent technology to turn reach into sustainable profitability.

Nominations and registration

Nominations for the SPiCE International Eventus Awards 2026 are open; the awards recognise leaders, products and companies driving the industry in Asia. The organisers encourage entries from individuals, teams or products that stand out in their market.

Those wishing to attend can register for the 12–13 November 2026 sessions in Cebu. Sponsorship and exhibition places are limited; queries on sponsorship and exhibiting should be directed to Lou‑Mari Burnett, Chief Operating Officer of Eventus International ([email protected]).

What operators and suppliers should prepare before travelling

Commercial and product teams should come to Cebu with clear cases for localisation, mobile onboarding flows, payment integrations and cohort retention metrics. For growth and marketing departments, the operational focus will be measuring LTV beyond CPI and linking acquisition with lifecycle/CRM.

For technology and platform providers, expected demand will centre on solutions that combine reliable attribution, fraud prevention, programmatic optimisation and predictive value models. SPiCE International 2026 will act as a market barometer for those capabilities.

How SPiCE fits into the regional calendar

SPiCE International positions itself as a product and market‑access event in Asia, designed for operators and suppliers to identify what operators are buying and where commercial opportunities open up. The choice of the Shangri‑La Mactan Cebu underscores the in‑person, networking nature of the meeting, with sessions geared to close deals and generate post‑event pipelines.

Attendees who want to dig into the agenda, sponsors and formal nominations can find official information and registration channels from the organiser.