SPRIBE names Luva de Pedreiro as Aviator ambassador in Brazil and LATAM

SPRIBE has formalized a collaboration with Iran Ferreira, a well-known figure on social media as Luva de Pedreiro, who will be the face of Aviator in Brazil and the rest of Latin America. Ferreira, a football content creator, now showcases the flagship brand of crash games to more than 40 million followers on Instagram, TikTok, and YouTube, according to company data.

SPRIBE bets on digital influence to expand Aviator

The appointment of Luva de Pedreiro as ambassador specifically targets the Brazilian and Latin American audience. Ferreira has gained a massive following through his football videos and celebrations that have caught the attention of both regional and international users. This strategic move reinforces SPRIBE's commitment to grow in markets where competition among crash gaming products like Aviator is active.

"Luva de Pedreiro is one of the most recognizable figures in Brazilian football culture, and his connection with his fans is what makes this collaboration work," said Giorgi Tsutskiridze, commercial director of SPRIBE.

The company maintains that having a local celebrity is the most effective way to connect with the next generation of players—a critical segment in Brazil, considered one of the priority markets by the provider.

Aviator: the reference crash game for the Brazilian market

Aviator, developed by SPRIBE, is a crash game where players bet while an airplane takes off and the multiplier increases. The winnings depend on cashing out before the airplane disappears, posing a simple dynamic of high risk and quick rewards. In Luva de Pedreiro's words:

"Aviator has the same energy that I bring to everything I do, that moment when anything can happen and you have to trust your instincts. I'm excited to show it to my fans and see how they receive it."

In Brazil, Aviator already has a significant user base. SPRIBE expects that Ferreira’s reach will accelerate the acquisition of new players attracted both by the product's mechanics and by the referral of a local sports influencer.

Impact on the iGaming sector and regional context

SPRIBE's decision to focus its promotional strategy in Brazil responds to the highly competitive nature of this market in iGaming, characterized by the growth of instant games and the integration of sports and entertainment figures as brand ambassadors. Ferreira's presence allows SPRIBE to position Aviator within active communities and potentially contribute to increased traffic in online casinos focused on the local segment. These partnerships reinforce the trend of employing content creators to broaden organic impact and build credibility within the player community.

SPRIBE strategy and affiliate marketing opportunities

With over 40 million followers, the partnership with Luva de Pedreiro solidifies SPRIBE's tactic of associating its product with media personalities. The approach recognizes the weight of digital reputation in the current iGaming environment in Latin America. Furthermore, the visibility achieved by the campaign could influence the affiliate marketing strategy of operators and other B2B companies looking to increase reach through collaborations with regionally recognized figures.

For operators and suppliers interested in expanding their presence in Brazil, SPRIBE's formula—combining crash games with mass outreach promotions—illustrates a concrete pathway for penetration into the local market. The case reinforces the current trend of enhancing product identity through native ambassadors, creating more direct connections and notoriety in high-consumption segments of digital content.