Twelvio and WIDER Launch Strategic Partnership to Streamline Gaming Ad Creative

Twelvio, a digital entertainment and social gaming marketing agency, has formed a strategic partnership with WIDER, an AI-driven creative engine billed as a solution to one of the core bottlenecks in gaming marketing: the speed and scalability of creative asset production. The collaboration is designed to let operators, affiliates, and providers track, generate, and localise ad creative at a pace that matches automated media buying systems, with WIDER supplying the technology and Twelvio contributing market expertise and commercial relationships across North America and Europe.

BLUF: End-to-End Creative Production for Gaming Marketers

The partnership between Twelvio and WIDER connects Twelvio’s marketing services with WIDER's AI-powered creative engine. This union is intended to automate the analysis, generation, and deployment of advertising assets, reducing lag between performance data and live campaigns and enabling scalable localisation for regulated markets. According to company statements, the joint offering targets pain points in the iGaming and social casino sectors, specifically the rapid fatigue of high-performing ads and the operational drag of manual creative workflows.

WIDER: An AI Engine for Automated Creative Production

WIDER was established in July 2025 and raised two funding rounds with venture capital and angel investors, reaching a valuation cited in the tens of millions. The firm now works with more than 50 gaming brands in North America and Europe, across domains including social casino, sports fantasy, and iGaming.

The platform aims to automate the full creative cycle—research, generation, editing, localisation, and compliance—replacing the fractured workflows and outsourced production common in gaming marketing. Key features:

• Connections to brand ad accounts, allowing real-time analysis of campaign performance.
• Scanning of live competitor ad libraries to identify trending ads, campaign longevity, and competitor strategies.
• Generation of multiple asset formats: UGC and reaction videos, gameplay clips, static and motion graphics, as well as playable ads.
• Localisation by market and language, with disclaimers built in at the production stage.
• Early detection of creative fatigue, flagging declining assets before performance metrics reveal the trend.

“Gaming teams are not short on ideas; they are short on throughput. The industry automated distribution and left creative on human hours. We built the engine that removes that ceiling, so a two-person team can ship what used to take an agency and a quarter,” said Jonathan Karmi, CEO and Co-founder of WIDER.

WIDER’s deployment in gaming—a heavily policed advertising environment—was positioned as a validation of its operational design, which supports compliance requirements by incorporating localization and market-specific disclaimers into produced assets.

How the Partnership Enhances Campaign Performance at Scale

Twelvio’s clients are expected to benefit from WIDER’s technology layer, gaining the ability to generate campaign creative quickly and iterate using performance data—without the need for multiple creative tools or expanded headcount. The workflow includes:

• Rapid asset production across formats, ratios, languages, and networks (including Meta, AppLovin, Liftoff, Moloco, Unity, and Google)
• Direct integration with ad accounts for real-time insight
• Localised production that supports market entry requirements and regulatory compliance

For WIDER, access to Twelvio’s operator, provider, affiliate, and partner network provides a route to scaling the platform’s adoption and deepening category-specific product alignment.

A Twelvio spokesperson summarised the value proposition:

“WIDER is not another disconnected creative tool. It brings research, generation, editing, localisation, compliance support and campaign intelligence into one system. Combined with Twelvio’s gaming expertise and full-cycle marketing capabilities, it gives our clients a faster path from performance insight to launch-ready creative, so they can test more, enter new markets and scale what works.”

WIDER for iGaming: Localisation, Compliance, and Market Entry

For game providers, WIDER offers the ability to package a single game title into a full suite of assets tailored to market requirements—covering the formats, ratios, and languages demanded by operators. Affiliates and media buyers can leverage the platform to rapidly develop original creative angles and avoid duplication across brands in broader affiliate programmes. Early identification of asset fatigue reduces wasted media spend, a recurring issue in performance-driven gaming marketing.

Industry Reception and Upcoming Demonstrations

Twelvio plans to showcase WIDER at SBC Summit 2026 in Lisbon, focusing demonstrations on the platform’s ability to analyse competitor and campaign data, identify successful creative patterns, and deliver turnkey advertising across channels and geographies. Also on display will be Retarget.gg, Twelvio’s recently announced partner platform intended for monetising geo-blocked and non-converting traffic, which rounds out its suite of data-driven marketing offerings.

Gaming operators, providers, and affiliates interested in advanced creative production and localisation capabilities can expect more information at the Summit and through Twelvio’s direct communication channels. The announcement positions the partnership as a play for operational efficiency and creative speed, but real adoption and cost impact will be measured in upcoming quarters.