UFC Champion Charles Oliveira Headlines at SBC Summit 2026

Charles Oliveira, the UFC lightweight champion known for his record-breaking accomplishments, will feature prominently at the SBC Summit 2026. As an ambassador for game developer SPRIBE, Oliveira will engage with attendees over two days. He's scheduled for a meet-and-greet at the SPRIBE booth (A416) on 29 September and will deliver a keynote on the Super Stage at MEO Arena on 30 September.

Charles Oliveira's Role at SBC Summit

Oliveira, nicknamed "Do Bronx," will take part in events that aim to expand SPRIBE's reach. As part of his ambassador duties, Oliveira, who joined SPRIBE in 2026, will participate in activities designed to strengthen connections between gaming companies and key markets, especially in Brazil. SPRIBE's broader partnership with UFC focuses on reaching new audiences internationally.

Rasmus Sojmark, CEO and Founder of SBC, expressed enthusiasm, stating, "Charles Oliveira is one of the most exciting fighters in UFC history, and having him at SBC Summit adds a unique dimension to our event. Special thanks to SPRIBE for their collaboration."

Meet-and-Greet Session

On 29 September, attendees will have the opportunity to engage with Oliveira during a meet-and-greet session at the SPRIBE booth (A416), from 14:00 to 16:00. This event allows fans and delegates to meet the UFC champion, take photographs, and learn more about his career achievements.

Super Stage Keynote

Oliveira's keynote at MEO Arena on 30 September, starting at 11:30, will explore his experiences in the UFC and discuss athlete-brand partnerships. His talk will delve into the importance of resilience, performance under pressure, and the potential for sporting collaborations to open new market opportunities. David Natroshvili, Co-Founder and CEO of SPRIBE, stated, "Charles embodies the ambition and fan connection that we associate with Aviator. His remarkable journey from São Paulo to UFC success serves as a pillar for our brand."

SBC Summit 2026 Highlights

SBC Summit 2026, held from 29 September to 1 October at Feira Internacional de Lisboa and MEO Arena, is set to attract 40,000 professionals across various sectors, including betting, gaming, payments, and technology. Besides Oliveira, the summit will also feature global icons like Michael Jordan, Carsten Koerl of Sportradar, and Jason Robins of DraftKings. Further details about Oliveira’s appearances will be updated in the official SBC Summit schedule.

Tickets for SBC Summit are now available, with different tiers offering varying access levels, from Expo Pass (€0) to VIP Pass (€999), which includes special performances and comprehensive summit access.

Oliveira's participation underscores the significance of authentic partnerships in broadening market appeal for gaming companies.