Huddle launches SGPx, its plug-in engine for same-game parlays

Huddle has announced the launch of SGPx, a plug-in engine designed for sportsbooks to offer same-game parlays (SGP) without needing to modify their current relationships with trading providers. SGPx integrates directly with the operator's existing odds feeds and unifies scattered data, allowing for more combined markets without a significant technical overhaul.

SGPx and Its Integration with Current Odds Providers

Francesco Borgosano, CEO of Huddle, communicated the launch in New York on September 8, 2026. The solution addresses a common problem: many operators are limited by the fragmentation of data between their current providers, making it difficult to offer competitive SGP products. According to Huddle, the SGPx engine consumes the operator's odds feeds, transforming partial prices into a unified SGP product. The system supports the generation of pre-event and in-play combinations, utilizing real-time simulation instead of preemptive calculations, enabling more dynamic experiences for the end user.

“SGPx immediately solves the problem of limited combinability due to segmented feeds, transforming existing prices into a premium bet builder product without changing providers,” stated Francesco Borgosano, CEO of Huddle.

The integration, according to Huddle, is completed in just a few weeks and requires minimal resources. The product includes cashout and void reduction functionalities, two features valued by operators, as they optimize risk management and user experience.

Technical Features and Advantages for Operators

The technical core of SGPx is its real-time simulation engine, which allows for consistent and correlated combined price generation, using the operator's own data feed. This eliminates the need for preemptive calculations or separate databases for each market.

Key features announced:

• Direct ingestion of current odds feeds (no trading migration required).
• Compatibility with pre-match and in-play combinations.
• Real-time simulation engine for correlated pricing.
• Optional integration of additional premium content and pricing.
• Cashout and void reduction functionalities included from the base product.
• Estimated technical integration within weeks.

This represents an opportunity for operators who find their SGP offering restricted due to the fragmentation of their data providers, particularly in the lead-up to high-volume sports seasons like the NFL.

SGPx in the Context of the Sports Betting Industry

The rise of same-game parlays responds to public demand for more interactive and customizable products. Traditionally, the limitation for operators lies in integrating multiple markets from separate data sources, increasing technical complexity and potentially leading to pricing inconsistencies.

Huddle states that SGPx functions as a "unification layer" that resolves the technical problem without forcing trading migration or interrupting operations. Operators can quickly expand their product catalog and respond to player demand without contractual conflicts with current providers. The immediate availability of the engine, with optional premium content contracting, specifically targets sportsbooks seeking to differentiate themselves during the NFL season and other key events referenced in b2b and events.

Business Perspectives for Huddle and Operators

Huddle positions SGPx both as a technical solution and a commercial value engine, allowing its clients to compete in the premium segment of same-game parlays. The availability of additional content and pricing as a premium service adds a layer of monetization and customization for operators with different needs and market sizes.

Interested sportsbooks can integrate the product directly with their existing systems, theoretically enabling them to launch new SGP features in time for peak NFL demand. Huddle claims that minimizing technical and contractual friction is its differentiator compared to other solutions, although it did not disclose figures regarding initial clients or live results. The product is already available for commercial integration, and the company emphasizes that its design favors both operators managing high volumes and those seeking greater flexibility without relying on trading providers' timelines.