Sentient Studios Selects Atucha Strategic Advisory for Latin America Launch

Sentient Studios has formalized an agreement with Atucha Strategic Advisory (ASA) to manage all its commercial representation in Latin America. ASA, under the leadership of its founder and CEO Ramiro Atucha, assumes the responsibility of guiding relationships with operators and platforms as Sentient Studios introduces its AI-powered dealer proposal in the regional live casino segment.

Strategic Collaboration Focused on AI and Local Markets

The appointment of ASA means that Ramiro Atucha joins as an advisor to the board of Sentient Studios, with the explicit goal of facilitating the integration of AI dealer technology into the portfolios of Latin American operators. This software-driven approach replaces the traditional live dealer model, promising scalability in table offerings, advanced character customization, and adaptation of content to different player segments.

ASA will be responsible for adapting the product according to the specific needs of each market, an aspect highlighted by Atucha:

"So far, live casino in Latin America has been dominated by the same few names. When I saw what Sentient had developed and who backed it, I knew we wanted to represent it... Our job is to put it in front of the right contacts, market by market, and we have already started." — Ramiro Atucha, founder of ASA.

Sentient Studios and the Bet on AI Dealers in Live Casino

Sentient Studios debuted in April 2026 as a B2B provider aimed at enabling operators to launch AI-powered dealers. According to the company, the solution allows for rapid expansion of table availability, defining dealer profiles, and personalized brand scenarios, while fine-tuning the experience according to player types.

Currently, Sentient Studios' AI dealer technology is operational at BetHog, a cryptocurrency casino and sportsbook founded by Nigel Eccles and Rob Jones. BetHog's first AI blackjack dealer, named Sunny, was launched in October 2025. According to reports from BetHog, the product shows better retention and player satisfaction rates compared to traditional live dealer offerings.

Outlook for Latin America and Adjustment for Local Operators

Nigel Eccles, CEO of Sentient Studios, points out that Latin America is one of the markets where they anticipate the fastest adoption of this technology. Eccles states:

"Latin America is a region where we expect AI dealers to have the fastest adoption, and where personal ties with operators are key. Ramiro and his team have already walked this path from the provider side and understand what it means to launch in Brazil compared to Mexico. We are pleased to have them leading our commercial deployment in the region." — Nigel Eccles, CEO of Sentient Studios.

The collaboration aims to customize the product to the specific nuances of each market, articulating differentiated strategies for countries like Brazil and Mexico. ASA will be the link between Sentient Studios and key B2B players, managing initial integrations and negotiations with operators interested in AI-based live casino solutions.

Impact on B2B Competition and Trends in Live Casino

With the arrival of new models like the AI Dealer, the live casino sector in Latin America may experience a diversification of suppliers, which until now have concentrated on a few strong brands. The founding team behind Sentient Studios and ASA’s experience in launching products from the supplier side increase the attractiveness for operators seeking innovation and genuine localization in their catalog. The agreement suggests a trend towards personalization of environments and the digitalization of live casino offerings, where alliances with local consulting teams are decisive.

For the B2B industry, commercial representation and technological adaptability set the tone in a segment where differentiation and scalability are priorities. AI solutions enable operators to enhance table availability, manage branding, and improve user experience without the logistical limitations of the traditional model.

Next Steps and Outreach for Interested Operators

ASA has already begun contact with potential business partners in key markets, aligning Sentient Studios' message with Latin American operators' expectations. The integration of the solution requires specific agreements and, as reported, the priority is to close initial implementations by the end of the first year in the region.

It is expected that the ability to adapt language and performance, along with the backing of a team with a proven track record in the sector, will influence the speed of adoption among operators looking for efficiency and cost reduction in their live casino vertical.

For those interested in further information or exploring integrations, this news sets a precedent for how technology providers are reconfiguring alliances in the Latin American iGaming market.