Entain Faces FTSE 100 Exit as Market Value Drops and Regulatory Pressures Mount
Entain's market capitalisation has halved in the past year, with share prices falling sharply and regulatory and tax headwinds putting further pressure on the gaming giant.

Key Takeaways
- Entain is set to exit the FTSE 100 index after its market capitalisation halved in the past year.
- The company's share price has fallen by over a third in 2026 due to regulatory and tax pressures.
- A near doubling of UK remote gaming duty and proposed hikes to machine games duty threaten profitability.
- Entain is cutting costs, laying off 500 staff and selling a JV stake, to mitigate market and policy risks.
Entain, the UK's largest publicly traded gambling group, is expected to lose its place in the FTSE 100 index in the latest quarterly rebalancing, reflecting a significant decline in market capitalisation and operational challenges for the Ladbrokes and Coral owner. Shares have dropped by over a third in 2026, and the company's £3.3bn market cap is almost half of its value twelve months earlier.
FTSE 100 Exit and Market Capitalisation Trends
Entain's likely exclusion from the FTSE 100 index is driven by a steep erosion in its stock price, now just above £5 per share. The operator's current valuation—down from the previous year—underscores mounting investor concern amid regulatory tightening and slowing international growth. Entain has maintained FTSE 100 status since June 2020 but will now slip out unless share prices recover markedly in the short term.
Regulatory and Tax Headwinds Impacting Entain
Several industry pressures are behind Entain’s downturn. The UK government nearly doubled remote gaming duty, raising it to 40% in April 2026, significantly impacting margins for all remote operators. At the same time, anti-gambling groups are pushing for a doubling of machine games duty (MGD) on Category B machines from 20% to 40%. Strategic advisory firm Regulus Partners has indicated that if the proposed MGD hike goes through, as many as 4,000 out of just over 5,000 betting shops in Britain could close.
Entain still operates around 2,300 betting shops domestically, but changes to planning law announced by Number 10 have made it easier for councils to block new shop openings, increasing uncertainty for retail operations. At the end of July, Betfred announced the closure of over 130 betting shops, jeopardising 600 jobs and highlighting broader industry volatility.
Restructuring and Divestment Moves
Management has responded to these pressures with cost-cutting and asset rebalancing. In July, Entain announced the layoff of 500 roles in its online division, representing roughly 2% of its global workforce of 28,000. June saw Entain plan the sale of a 20% stake in its Central and Eastern Europe joint venture, comprised of STS and SuperSport, to partner EMMA Capital. The €425m deal values the regional business at €2.1bn. These actions mark a shift in emphasis away from higher-risk territories and a tightened focus on core assets.
Half-Year 2026 Financial Performance
Despite the broader challenges, Entain reported a 5% year-on-year increase in net gaming revenue (NGR) to £2.5bn for the first half of 2026 on a constant currency basis. This improvement was credited to "stronger than expected" performance in the UK and Australia. However, group EBITDA fell 2% year-on-year to £479.8m, indicating that revenue growth is being offset by higher costs and lower margins. Much of the operator's US growth has also underperformed expectations in 2026.
Wider Market Pressures and Entain’s Position
Entain is not alone in facing investor unease. Flutter shares have dropped nearly 55% in New York this year, and DraftKings is down 28%. Analysts attribute much of this sector-wide selloff to the rise of prediction markets, which are influencing customer choice and capital flows.
Entain’s North America business, run through the BetMGM joint venture with MGM Resorts International, is structurally different—it focuses on casino and claims omnichannel value from MGM’s brick-and-mortar properties. This strategy leaves Entain relatively less exposed to the direct competition from prediction market products but does not immunise it from broader sector headwinds.
Industry Response and Outlook
Former evoke chief strategy officer Vaughan Lewis has written recently about the implications of increased government taxation and policy change on the commercial viability of large-scale operators. The pressure from tax changes, shop closures, and shifting regulatory policies is expected to force ongoing consolidation and operational change across the sector.
"Strategic advisory firm Regulus Partners forecast 4,000 of the just over 5,000 betting shops in Britain would close if MGD was hiked to 40%." — EGR Awards
The sector continues to monitor news about tax policy and retail regulation for signals on future direction. For Entain, the next months will determine the pace and scope of further restructuring and its standing in public markets.
Frequently Asked Questions
Why is Entain likely to leave the FTSE 100 index?
Entain's market capitalisation has dropped to £3.3bn, about half its value a year earlier, primarily because of falling share prices and increased regulatory and tax pressures.
What recent regulatory changes have impacted Entain's performance?
The UK government raised remote gaming duty to 40% in April 2026, and anti-gambling campaigners are pushing to double machine games duty to 40%, both of which have hit operator margins.
How has Entain adapted to recent challenges?
Entain has announced 500 redundancies in its online division and the sale of a 20% stake in its Central and Eastern Europe JV to EMMA Capital for €425m as part of a broader restructuring effort.
How are other gambling operators performing in 2026?
Flutter's shares have fallen about 55% in New York and DraftKings stock is down 28%, as the sector faces competitive and regulatory pressure alongside Entain.
What would be the impact of a doubling of machine games duty in the UK?
Regulus Partners forecast that if machine games duty rises to 40%, as many as 4,000 out of just over 5,000 betting shops in Britain could close.
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About the author

Oliver Grant
Industry Technology Correspondent
Oliver Grant covers the technology and business machinery of iGaming — platform and data deals, AI and compliance tooling, affiliate and marketing shifts, and the quarterly numbers behind them. The reports lead with the announcement, name the vendors and figures exactly as published, and separate genuine capability from press-release promise. When a supplier ships a new engine or a regulator tightens ad rules, Oliver Grant explains what actually changes for the companies involved.
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