Optimove Reports Rebound in LatAm Casino Performance Across Three Markets

Data from Optimove covering the 12 months through July 2026 shows a renewed uptick in casino key performance indicators across Brazil, Colombia and Peru. All three markets recorded a rise in casino betting volumes in July, breaking a stretch of general decline captured in the previous months. The figures, drawn from a 7.2 million average active monthly player base in the region, indicate stabilizing or improving deposit activity and engagement, with notable divergence in sports betting trends.

Casino Performance Rebounds in Brazil, Colombia and Peru

After several months of downward movement, casino bet volumes increased in each market during July 2026. Peru, which led regional casino betting for most of the year, rose from $552 in June to $593 in July per player. Brazil climbed from $482 to $511, and Colombia posted the sharpest rise from $443 to $536—briefly overtaking Brazil. Each country’s July figure tracked above its June result, in a rare instance of synchronized growth.

Across the trailing 12 months, average total monthly casino bet volumes showed:

• Brazil: $528
• Colombia: $497
• Peru: $747

"After several months of general decline, the casino indicator is rising again, with the three countries converging on betting volumes for the month of July." — Optimove July 2026 LatAm Report

Deposits: Brazil and Colombia Recover, Peru Declines

Average deposit amounts across the three markets reveal a split trajectory. Brazil maintained the highest average deposit per player at $144 in July, recovering from a dip in June. Colombia experienced a significant jump from $77 to $92, marking its highest deposit figure in the period reviewed. Peru, in contrast, continued its downward trend, slipping from $121 to $115, diverging from its earlier position as a close second to Brazil.

Summary of July 2026 deposit averages by market:

• Brazil: $144 (12-month avg: $161)
• Colombia: $92 (12-month avg: $75)
• Peru: $115 (12-month avg: $146)

Deposit averages were calculated as the total sum of all deposits divided by the number of bettors who made at least one deposit in both casino and sports.

Sports Betting Activity: Brazil Leads, Peru Slips Further

Brazil retained its leadership in average total monthly sports betting amounts, though at a lower level in July. The figure stood at $277, reflecting a drop from its 12-month average of $347. Peru's sports betting segment experienced continued decline, reaching its lowest monthly average of the period at $231. Colombia showed slight upward movement, from $118 in June to $124 in July, but remains the smallest sports betting market of the three.

Sports betting averages (July 2026):

• Brazil: $277
• Colombia: $124
• Peru: $231

Trailing 12-month averages further accentuate Brazil's dominance, with Colombia and Peru maintaining their respective positions.

Engagement and Retention: Activity Days and Repeat Play

Player engagement, defined by the average number of activity days per customer, continued its market-wise stratification. Brazil’s active players posted the region’s highest figures, growing from 12.4 to 13.1 days between June and July, the sharpest monthly gain since spring 2026. Colombia’s average dropped to a 12-month low of 6.5 activity days, and Peru’s figure slipped from 7.8 to 7.4 days.

• Average activity days (July 2026):
• Brazil: 13.1 (12-month avg: 12.9)
• Colombia: 6.5 (12-month avg: 7.7)
• Peru: 7.4 (12-month avg: 7.6)

Retention rates, a critical indicator for both B2C operators and B2B platform vendors tracking engagement and loyalty metrics, also revealed contrasting trends. Brazil saw retention ease from 83% to 80% between June and July, Colombia dropped from 74% to 69%, while Peru held steady at 77%.

• Retention (July 2026 / 12-month avg):
• Brazil: 80% / 79%
• Colombia: 69% / 71%
• Peru: 77% / 72%

Market Outlook: Interpreting LatAm Casino and Betting Trends

The July reversal in casino activity offers cautious optimism for LatAm operators and suppliers following a World Cup-related drag in June deposit figures. Brazil remains the most robust market for both deposits and engagement, Peru continues to lead in per-player casino betting despite sports betting weakness, and Colombia’s sharp monthly gains suggest underlying volatility. With continued monitoring, stakeholders across LatAm gaming markets will be watching for consolidation or further divergence in the remainder of 2026.