Fortuna Entertainment Group Expands with TOPsport Acquisition

Fortuna Entertainment Group (FEG), headquartered in Prague, has expanded its reach in the Baltic region by acquiring a majority stake in Lithuania's market leader, TOPsport. The transaction, initially announced in March, allows FEG to secure a 70% stake in the operator, although the exact value of the deal remains undisclosed. This acquisition solidifies FEG’s commitment to expanding through mergers and acquisitions, as advocated by Group CEO Dieter John.

TOPsport's Market Leadership

Founded in 2002, TOPsport holds a dominant position in Lithuania's market, boasting an EBITDA exceeding €65 million in 2025. Known for its comprehensive offerings, TOPsport operates an online sportsbook and casino alongside numerous retail locations across 26 cities. It is not only a market leader but also a significant sponsor for Lithuania's national football team, various local leagues, and athletes.

According to H2 Gambling Capital, Lithuania's online market reached a Gross Gaming Revenue of €438 million in 2025, highlighting the growth potential FEG aims to tap into with this strategic acquisition.

A Strategic Move by Fortuna Entertainment Group

FEG has actively pursued expansion across Europe. With operations already established in Czechia, Romania, Slovakia, Poland, Croatia, and Montenegro, the addition of TOPsport fortifies FEG’s presence in Central and Eastern Europe. Last year, FEG expanded into Montenegro by acquiring a 51% stake in Lob, one of the country’s largest operators.

“I am thrilled to announce the successful closing of the acquisition of TOPsport. This marks an important step in our ambitious growth journey,” stated Dieter John, FEG's CEO, on LinkedIn.

Innovating in the Gaming Industry

In line with its growth strategy, FEG launched innovative betting markets during the World Cup, alongside a new advertising campaign. The ‘quarters’ markets leveraged the introduction of hydration breaks to offer unique betting opportunities, such as wagering on match stats like goals scored per quarter.

Future Prospects and Industry Implications

This acquisition is a significant part of FEG's strategy to become a proactive consolidator in the European igaming industry. By leveraging TOPsport’s established brand and local expertise, FEG aims to enhance its entertainment offerings while driving innovation.

For those interested in deeper market insights, the H2 Gambling Capital data provides valuable forecasts and industry data, essential for operators and investors navigating this dynamic landscape.