Julio Tamayo Discusses Wplay’s Strategic Growth in LATAM Market

In the dynamic Latin American online gaming market, Julio César Tamayo, CEO of Wplay, emphasizes the importance of sustainability amidst regulatory, fiscal, and competitive challenges. Speaking ahead of his participation in the SBC Summit Lisbon 2026 panel, Tamayo discusses strategies for long-term growth and the critical role of trust, corporate governance, and responsible gaming.

Sustainable Growth in LATAM’s Gaming Industry

According to Julio César Tamayo, LATAM’s online gaming industry has matured beyond the initial phase of mere expansion. The focus is now on building durable businesses. Previously, growth rates exceeded 25% annually before 2025. However, current leaders must blend innovation with financial discipline, corporate governance, and adaptability to maintain growth. Reputation and trust become crucial assets in this evolving landscape.

The Colombian Market’s Regulatory Landscape

Colombia remains a robust model for regulated markets. Yet, recent tax changes challenge its competitiveness. A new tax scheme introduced in early 2025 imposed nearly 70% on operator revenues with minimal implementation time. Tamayo stresses the need for stable, predictable rules to support market sustainability, advocating for fiscal balance, competitiveness, and consumer protection to prevent the rise of unregulated operations.

Emerging Opportunities in Peru and Brazil

Latin American markets like Peru and Brazil offer growth potential due to regulatory stability. Tamayo notes that investors now prioritize juridical security over market size. Brazil’s vastness presents unique opportunities, while Colombia’s regulatory expertise continues to lead. The region should consolidate as a reliable long-term investment hub rather than compete against each other.

Lessons from Major Events and AI’s Impact

Reflecting on the operational demands during major events like the World Cup, Tamayo emphasizes organizational efficiency. In Colombia, income from online platforms increased by over 40% during the tournament, showcasing the need for synchronization across departments. AI technology supports fraud prevention, personalization, risk analysis, and operational efficiency, enhancing decision-making processes.

Embracing Responsible Gaming

Tamayo believes that the key license is society’s trust, not just regulatory approval. Responsible gaming is central to business sustainability. Operators must demonstrate a commitment to consumer protection and education, strengthening industry legitimacy and ensuring long-term success.

Competitive Edge for Future Industry Leaders

Future industry leaders will be defined by trust and governance rather than rapid growth or marketing. Mature markets demand a long-term vision and solid compliance cultures. Building trust with regulators, investors, and players offers a competitive advantage.

Global Industry Trends from SBC Summit Lisbon 2026

At the Lisbon summit, discussions will likely shift towards sustainability and trust over mere expansion. Key topics include AI, cybersecurity, regulatory cooperation, responsible gaming, and corporate resilience. The goal is to build a robust, globally sustainable industry for future generations.

Julio César Tamayo believes that while the industry has already proven its growth potential, its enduring legacy will be its ability to remain sustainable and trustworthy.