BGaming Presents Its Three Worlds of Gaming at SBC Summit 2026
BGaming will showcase its Casual, Entertainment, and Classic game portfolio at stand #B301 in Lisbon, presenting concrete results from partners and proposals for acquisition, reach, and retention.
Key Takeaways
- BGaming will present its concept of Tres Mundos de Juego at the SBC Summit 2026 in Lisbon.
- The portfolio includes Casual games for acquisition, Entertainment for digital reach, and Classic for retention in mature markets.
- Fishing Time generated over 1.1 million dollars in Malaysia, exemplifying the impact of the Casual segment.
- Hot Chilli Bells led in retention and betting metrics according to UpGaming data.
- Operators will be able to experience at stand #B301 how each world aligns with their strategies and markets.
BGaming will bring its concept of the Three Worlds of Gaming to the SBC Summit 2026 in Lisbon, where operators can directly experience how the Casual, Entertainment, and Classic ranges align with acquisition, engagement, and retention goals in global markets. Each world will showcase flagship games, specific mechanics, and partner results, facilitating comparative analysis for operators during the event at stand #B301.
Three Worlds, Distinct Objectives: BGaming's Portfolio at SBC Summit
BGaming's proposal at the SBC Summit is structured around three distinct areas: the Casual world, focused on rapid acquisition; Entertainment, aimed at viral reach and digital audiences; and Classic, designed to maximize retention in established markets. The company will have over 35 representatives on-site, organizing interactive activities, prizes, and demonstrations of its most notable and recent titles.
Casual: Immediate Acquisition Engine
BGaming's Casual games are designed as acquisition vehicles, offering quick access through simple mechanics and low entry thresholds. This allows new players to start betting in seconds, particularly appealing to traffic generated from affiliate marketing and performance campaigns. Key titles here include Aviamasters 2, Plinko 2, Penalty Duel with Júlio César, Chicken Shot, and Fishing Time.
The game Fishing Time has shown remarkable performance for the TopX brand, achieving a high average bet for the Casual category and managing to have approximately 50% of its players migrate to slots afterwards. In Malaysia, Fishing Time generated over 1.1 million dollars in revenue in just a few months, exemplifying the commercial impact of the Casual segment.
Regarding the evolution of these titles, Viktoras Ivanovas, Product Manager at Softsich, stated:
"Aviamasters continues gaining traction and shows sustained growth. After a year of launch, it continues delivering strong results — clear evidence of long-term success."
Entertainment: Viral Reach and Digital Engagement
The Entertainment segment boosts visibility through games designed for streaming, social content, and digital engagement. Titles with high or extreme volatility, distinctive mechanics, and visually striking bonus purchases are integrated into this line, aimed at audiences accustomed to discovering slots through shared clips and live streams.
Among the highlights, visitors will be able to try out Merge Up 2, Aztec Clusters, Bonanza Billion XTreme, Gemhalla, and Clash of Gods: Anubis vs Hades. Sebastián Khalighy, COO of Casinolytics Streaming Intelligence, summarized the streaming impact as follows:
"BGaming has positioned itself as one of the leading players in the global streaming ecosystem, with 56,585 minutes of airtime from March to June 2026, placing sixth worldwide. Titles like Aztec Clusters, Snoop Dogg Dollars, and Merge Up demonstrate how games can convert visibility into sustained engagement and player discovery."
At Stake, Merge Up 2 has solidified its presence in both the VIP segment and among new users, driven by its patented mechanic.
Classic: Retention and Value in Mature Markets
The Classic segment completes BGaming's trilogy, gathering high-performance slots with retention-optimized mathematics and recognizable formats. This category is crucial for operators in Tier-1 regulated markets that prioritize cohorts with long sessions and stable habits.
Titles such as Hot Chilli Bells, Burning Chilli 243, Bling Blitz Diamond Drop, Royal Beellion Hold&Win, and Grand Buffalo Hold&Win form the central offering of Classic. UpGaming confirmed that Hot Chilli Bells was the number one amongst BGaming titles (according to Bet EUR, GGR, and number of bets) from April to June, surpassing retention benchmarks with D1 66% above average, D3 54% higher, and D7 229% above benchmark, in addition to a median session duration 136% higher.
Doxa, on the other hand, highlighted tailored selections for each country: Burning Chilli X for Chile; Joker’s Million and Joker Queen for Argentina; Wild Cash and All-Star Fruits in Mexico. These selections boosted OAS metrics and enabled the construction of high-value cohorts contributing significantly from the first month.
BGaming at SBC Summit: Direct Experience and Networking
At SBC Summit 2026, BGaming will facilitate operators in evaluating which combination of its Three Worlds best addresses market challenges and growth. The focus is to showcase, through figures and success cases, the precise role of each world in a comprehensive strategy.
Kate Puteiko, CMO of BGaming, emphasized: "At SBC Summit, we can show operators not only the titles but also the mechanics and concrete results behind each category. Casual attracts, Entertainment expands digital reach, and Classic establishes sustained retention. Together, they offer differentiated approaches for growth from a single portfolio."
- What: BGaming's Three Worlds of Gaming at SBC Summit 2026
- Where: Stand #B301, SBC Summit, Lisbon
- When: From September 28, 2026
Visiting stand #B301 will allow for a close understanding of these proposals and contrasts with the needs and key markets for each operator.
Frequently Asked Questions
What will BGaming present at SBC Summit 2026?
BGaming will showcase its Three Worlds of Gaming — Casual, Entertainment, and Classic — at stand #B301. They will allow operators to experience directly titles and concrete results for acquisition, engagement, and retention.
What figures highlight the performance of BGaming's Casual games?
Fishing Time generated over 1.1 million dollars in Malaysia in just a few months and managed to have 50% of its players migrate to slots, demonstrating the impact of the Casual category.
Why is BGaming's Classic line relevant for operators?
Classic offers titles with recognizable formats and a focus on retention, a key result in regulated Tier-1 markets. For instance, Hot Chilli Bells surpassed retention and betting metrics from April to June according to UpGaming.
What advantages does the Entertainment segment offer in BGaming's portfolio?
Entertainment is geared towards virality and digital engagement, with titles like Merge Up 2 and Aztec Clusters accruing over 56,000 minutes of streaming between March and June 2026, placing BGaming sixth worldwide.
How can operators interact with BGaming's offerings during the event?
During the SBC Summit, over 35 BGaming representatives will be at stand #B301 organizing activities, demonstrations, and advice for operators looking to understand the results and strategies behind each world.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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