DELULU Gaming reaches 300,000 players and 500 operators within months

DELULU Gaming has surpassed 300,000 unique players and expanded its network to more than 500 operators just four months after its official launch, CEO Arthur Shaikhaliev said in an interview with Focus Gaming News published on 22 October 2026. The company, which went live in July 2026, recorded more than 90,000 unique players and 20 million rounds in its first month.

Debut and key figures

DELULU’s acceleration is supported by concrete figures. In the first month after launch the studio reached 90,000 unique players and 20 million rounds. A few months later, the studio reported it had exceeded 300,000 unique players and was working with more than 500 operators. Its catalogue currently includes 11 games, with more launches scheduled before the end of 2026.

"Our goal remains to become a Top-5 global slots developer within five years," said Arthur Shaikhaliev, CEO of DELULU Gaming.

Shaikhaliev attributes the early growth to both the product proposition and commercial partnerships: integrations with aggregator platforms and operators have been decisive to broaden distribution.

Integrations and selective distribution policy

DELULU signed integrations with SoftGamings, SOFTSWISS and Alea as key partners in the distribution chain. SOFTSWISS acts as Strategic Technology Partner and supported the official launch in London, while SoftGamings and Alea joined as the first important additions to the distribution network.

The company has also established relationships with Stake, Hub88, Casino500, BlueOcean and YEET. DELULU’s policy, according to Shaikhaliev, is to maintain a "selective distribution": assess a partner’s market position, the operators they serve, commercial reach and post-integration involvement. DELULU expects partners to provide operational commitment beyond mere technical deployment.

"We value people who understand their markets, recognise commercial potential and remain actively involved after integration," Shaikhaliev said.

Design built for streaming and retention

DELULU has embedded streaming visibility into product design. The studio optimised math, visual narrative, pacing and bonus features to create suspense and chat-driven talking points — elements that, according to the CEO, increase organic discoverability on platforms such as Kick.

Among the titles Shaikhaliev highlighted are MLK Voyage — including a version announced with a higher payout cap labelled 50,000x — Candy Chaos, Toy Crush and two planned November releases: Sweet Takes and Glam Cam. These new deliveries combine unconventional narratives with player-choice options and features that create a sense of progress and surprise.

Strategy for emerging markets and sweepstakes

DELULU has placed Brazil among its strategic priorities for international expansion, and it is actively exploring other Latin American markets and selected African jurisdictions. The company said it is conducting local research, engaging regional partners and analysing mobile performance and payment preferences.

The company cited statistics from an industry study showing that slots make up 71% of the top 30 games in casino lobbies in Africa and 67% in Latin America. Shaikhaliev stressed that what works in Kenya may differ from what attracts players in Nigeria or South Africa, so international releases will require localisation in themes, presentation and bonus formats.

DELULU is already present in the sweepstakes segment with several of its titles available on sweepstakes casinos, and plans to expand that presence.

Targets for 2027 and assessment of the first year

The company faces 2027 with concrete commercial and product goals: more DELULU games on leading operators’ platforms, new commercial partnerships and expansion in markets with real potential. By the end of 2026 the team said it was satisfied with product validation and the feedback from players and partners.

Shaikhaliev highlighted the importance of the technical team: the studio has an experienced, technology-focused workforce that worked for months before launch. DELULU has also received nominations for Rising Star Game Studio of the Year and iGaming Leader of the Year. The CEO called for greater creative freedom for the product team and said the studio intends to be "even bolder" in ideas and experimentation for 2027.

Event presence and upcoming launches

DELULU will take four recent titles to SiGMA World in Rome, an event where Shaikhaliev expects to both showcase releases and advance commercial agreements. The company plans to continue the commercial trajectory started in Lisbon and to accelerate integrations and market entries.

For more details on trade show participation consult the schedule for [SiGMA World and other events](/events). For information on integrations and technology partnerships visit our [b2b](/b2b) section. DELULU also maintains a presence in the [casino](/casino) space with its titles on operators and sweepstakes platforms.