ENJOY Gaming presents its first standalone booth at SBC Summit Lisbon 2026 with Diamond Slam tournament

ENJOY Gaming will make its first appearance with a standalone booth at SBC Summit Lisbon 2026. The company will host an in-person tournament focused on its flagship game Diamond Slam, featuring the exclusive activation "Diamond Drop" and a grand prize of a certified black diamond, positioning Diamond Slam as the centerpiece of its presence at the event.

Debut Strategy and Dynamics of the Diamond Slam Tournament

The provider has confirmed its exhibition at Booth A231, Hall One of SBC Summit Lisbon 2026 and that the "Diamond Drop" will be the main attraction for operators and partners. All attendees will be able to pre-register through the special Diamond Drop page or directly at the booth to receive a Vault ID via email, which they must present at the event to participate in the tournament. The mechanics stipulate that the top ten players will qualify for an in-person final at 15:00 on October 1 (local time). A live draw will take place where one participant will receive the black diamond as the grand prize.

Diamond Slam: Performance, Expansion, and Sequel

In its announcement, ENJOY Gaming detailed that Diamond Slam has surpassed 1.2 million unique active players since its launch. The brand notes a volume of over 600 million monthly bets on the title. As part of the expansion strategy, Diamond Slam has become a franchise, with the subsequent launch of Diamond Slam: Xtra Power as a direct sequel aimed at capitalizing on brand recognition in the casino vertical.

Strategic Partnerships in Key Markets

Within its roadmap for regulated European markets, ENJOY Gaming announced agreements with Lottomatica Group in Italy, achieving content integration with Lottomatica, GoldBet, Planetwin365 and Betflag. The company has also specified that Portugal, Greece, Belgium, and the Netherlands are upcoming targets for expansion in the coming months, thereby consolidating its growth among the main continental players.

Multiplying Verticals: Commitment to Hybrid Live

Additionally, the company continues to promote its Hybrid Live vertical, a proposal that combines live casino games and slots in a unique format. This segment aims to expand the offering for operators seeking new hybrid experiences in markets where content differentiation is crucial for player retention.

"Having our own booth at SBC Summit for the first time is a source of pride and reflects the momentum we have achieved in the last year, both in slots and live casino and our entry into Italy," commented Christos Zoulianitis, Chief Commercial Officer of ENJOY Gaming.

"We wanted to celebrate it with something memorable, and our exclusive activation of Diamond Drop is our way of bringing the Diamond Slam experience to the audience. We are eager to welcome operators and partners at the booth to participate," added Zoulianitis.

Outlook for Operators and Investors at SBC Summit

This participation marks a milestone for ENJOY Gaming in the international calendar of B2B events in the iGaming sector. For operators interested in high-performing slot content and new hybrid modalities, ENJOY's presence offers a direct opportunity to learn about developments, synergies, and collaboration models in the main European markets. The company aims for direct contact with strategic stakeholders during the fair, seeking to reinforce its position not only in slots but as a versatile provider with an innovative vision and clear growth plans.