Flows launches TakeDown, a free NFL-themed crash game for operators
The launch of TakeDown through FlowsWave marks Flows' first crash title, focusing on retention and gamification, now available for operators and customizable per brand.
Key Takeaways
- Flows launched TakeDown, its first free NFL-themed crash game for operators through FlowsWave.
- The game is designed for retention campaigns, gamification, and daily bonuses, and is already reporting good results in tests.
- TakeDown is fully customizable for each brand and integrates without modifying the operator's infrastructure.
- Flows will manage the technology and security, allowing operators to focus on user experience.
- The product will be available for live testing during the SBC Summit in Lisbon, and new formats will be added to FlowsWave.
Flows has launched TakeDown, a free NFL-themed crash game aimed at operators and distributed through its engagement layer FlowsWave. The company confirms that the game is active and showing positive results in its initial trials, being used in retention campaigns, missions, login rewards, and strategies against player churn.
TakeDown: first crash game through FlowsWave
The launch of TakeDown represents the first crash title from Flows that employs its FlowsWave platform as a channel for direct interaction with the player. This product can be activated by specific events in the user's journey, integrating both in the game itself and at multiple points in the customer lifecycle.
Flows targets TakeDown at campaigns focused on:
- User retention and retargeting
- Missions and objectives on the platform
- Daily access bonuses
- Gamification and anti-churn programs
The company highlights that TakeDown was designed with operational flexibility in mind: "Operators can customize TakeDown to align it with their brand and audience thanks to the tools from FlowsWave, while Flows manages the underlying technology and safety of the product."
Technological integration and flexibility for operators
FlowsWave is designed to function as an additional layer over the existing technological ecosystem of the operators, without the need to rebuild base games or platforms. This allows for the agile implementation of new experiences aimed at the end user, keeping the core infrastructure intact.
"Crash games are already an essential part of the market, and TakeDown exemplifies what we can offer operators with FlowsWave. We can transform a customer idea into a familiar gaming experience for the user, launch it quickly, and connect it throughout the player's journey, fully tailored to the brand," stated Andrew Doublesin, CPO of Flows.
Flows guarantees comprehensive management of technology and safety throughout the product lifecycle, allowing operators to focus on marketing, retention, and the gaming experience of their users.
Strategic use of TakeDown in retention and engagement campaigns
The crash format, especially in the free-to-play mode, allows operators to organize loyalty campaigns and bonuses rapidly without committing resources to real bets or transactions. TakeDown can be integrated within:
- Campaigns to recover inactive users
- Achievement or daily challenge programs
- Incentives in promotions for NFL-related sporting events
The flexibility to adapt design and rules according to each operator’s profile facilitates its transversal use in gamification and rewards strategies.
Product roadmap and live demonstrations
TakeDown is the first of several crash games planned for the FlowsWave channel. Flows announced that it expects to add new formats and titles in the coming months, thus expanding the catalog available to operators.
The company will showcase TakeDown in a public demonstration during the SBC Summit in Lisbon, from September 29 to October 1, in Hall 2, Stand B643. Operators and technology partners will be able to interact directly with the product, explore its customization options, and speak with the Flows team about future integrations.
Flows and trends in engagement for operators
The trend towards free crash games shows providers' commitment to tools that foster engagement and loyalty, without the regulatory challenges associated with real-money gaming. Flows, with TakeDown and FlowsWave, aims to establish itself in a B2B offering focused on retention, customization, and operational agility, within a market where differentiation in user experience is key.
For more updates on launches and trends in the sector, access the news and b2b sections of our publication.
Frequently Asked Questions
What is TakeDown and who launched it?
TakeDown is a free NFL-themed crash game developed and launched by Flows through its FlowsWave platform. This product is aimed at operators and focused on retention, gamification, and bonuses.
What benefits does TakeDown offer to operators?
The game allows for retention campaigns, missions, and login bonuses, all fully customizable and without the need to alter the existing technological infrastructure of the operator.
When and where will TakeDown be available for demonstrations?
TakeDown will be available for testing at the SBC Summit in Lisbon, from September 29 to October 1, in Hall 2, Stand B643, where operators can interact live with the product.
Does FlowsWave require changes to the operator's main platform?
FlowsWave operates as an additional layer, allowing for the deployment of new user experiences without rebuilding the core platform or existing games.
Why does Flows invest in free crash games?
Flows believes that free crash games, like TakeDown, are a key tool for user engagement and loyalty, as well as reducing regulatory complications compared to real-money games.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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