Gaming Corps Signs Content Distribution Deal with Bally’s Intralot for the UK and Spain

Gaming Corps has signed a content distribution agreement with Bally’s Intralot to bring its online casino game portfolio to the regulated markets of the United Kingdom and Spain. Under this agreement, prominent titles from Gaming Corps will be available through Bally’s Intralot's leading brands, including Bally Bet Sports & Casino, Virgin Games, JackpotJoy, Monopoly Casino, and Botemania, thereby opening new distribution channels and access to diverse audiences within both markets.

BLUF: Direct Entry to the Agreement and Its Commercial Projection

The agreement between Gaming Corps and Bally’s Intralot aims to increase the studio's game presence in the UK and Spain by integrating them into highly visible and established platforms. The initial incorporation highlights the intellectual property 3 Pigs, such as 3 Pigs of Independence Hog & Win and 3 Pigs of Olympus 2: Rise of the DemiHog, while also adding recent releases like Banknote Blitz and Coins of Valhalla 20000. This rollout allows Gaming Corps to tailor its catalog to various gaming communities in Europe and strengthens its international commercial positioning.

Agreement Details: Gaming Corps Games on Bally’s Intralot's Major Brands

The agreement stipulates that Gaming Corps' portfolio will be present across different Bally’s Intralot platforms. The benefiting brands include:

• Bally Bet Sports & Casino
• Virgin Games
• JackpotJoy
• Monopoly Casino (UK and Spain)
• Botemania

Initially, titles from the '3 Pigs' universe, such as 3 Pigs of Independence Hog & Win and the sequel 3 Pigs of Olympus 2: Rise of the DemiHog, are highlighted. This repertoire also includes recent games that have already shown good traction in the slots segment, including Banknote Blitz and Coins of Valhalla 20000. The diversity of brands allows Gaming Corps to project its titles to audiences with different profiles and gaming habits.

Importance of the Agreement for Gaming Corps and Expansion in Europe

With this alliance, Gaming Corps marks a strategic advancement to solidify its presence in two of the most relevant regulated markets in Europe. Graham Greensmith, Chief Commercial Officer of Gaming Corps, emphasized the reach and customization potential offered by Bally’s Intralot in deploying games across various platforms:

"Bally’s Intralot has a prominent portfolio of online brands, each with its own audience and market presence. This represents a great opportunity for Gaming Corps not only due to reach but also because of the ability to adapt our content to the different gaming communities in Europe," affirmed Greensmith.

The company has worked to create a catalog capable of traversing various channels and types of players while maintaining the brand signature. This collaboration with Bally’s Intralot reflects a relevant new commercial advancement in Gaming Corps’ international scalability strategy.

Added Value for Bally’s Intralot and Offer to Players

From Bally’s Intralot's side, Richard Harris, Chief Commercial Officer, valued Gaming Corps' trajectory in the British market and the projection it brings to the group's supplier mix:

"Gaming Corps has quickly become one of the fastest-growing studios in the UK, with key titles and a brand that transcends internationally. It is a heavily talked-about studio in the sector, and that energy adds value to our global casino offering,” stated Harris.

In its approach, Bally’s Intralot seeks to maintain a selection of novel, recognizable, and adaptable content, and Gaming Corps' integration responds to these criteria: a combination of identity, dynamism, and commercial focus that expands the platform's appeal to new and existing player bases.

Offer Outlook and Next Steps

The agreement propels Gaming Corps as a provider capable of quickly integrating its titles with multinational operators with high penetration, particularly reinforcing in highly competitive markets like the UK and Spain. For Bally’s Intralot, it represents an expansion in the variety and currency of its catalog, aligning with a growing demand for slots with distinctive identity and versatility for different audiences.

The addition of recent titles alongside recognized IP such as 3 Pigs aims to strengthen engagement and diversity within an increasingly competitive online casino environment. This step positions both the studio and the operator to capitalize on new consumer trends in both markets while continuing to develop their international presence in the iGaming sector.