Juice launches as a B2B provider with previously exclusive games from Stake

Juice has begun international operations as a B2B provider of iGaming, allowing all operators to access for the first time the comprehensive catalog of games that were previously exclusive to the operator Stake. The launch includes over 100 titles from five studios — Twist Gaming, Knucklehead Syndicate, Monstrums, Massive Studios, and The Originals — all integrated via a single Remote Gaming Server (RGS). Roobet is the first operator to launch the complete offer, as confirmed by the company.

Transaction and Origin of Juice: From Stake to the Global Ecosystem

Juice arises from the spin-off of the studios responsible for exclusive development for Stake. According to the company, the previous catalog, while exclusive, generated a joint revenue exceeding US$12 billion. The executive direction is led by Brais Pena Sanchez, founder and former Chief Strategy Officer of Easygo, the group responsible for Stake and KICK.

"Juice has a clear ambition: to become one of the leading game providers in the world," stated Brais Pena Sanchez, founder and CEO of Juice.

Expanding Access: Integration, Catalog, and Operators

Through a single RGS integration, Juice enables global operators to access over 100 games, eliminating the previous exclusivity for Stake. The included studios — Twist Gaming, Knucklehead Syndicate, Monstrums, Massive Studios, and The Originals — have produced recognized titles in the industry.

Roobet becomes the first operator to incorporate the entire Juice portfolio, facilitating the arrival of these popular games to a broader user base. Matt Duea, CEO of Roobet, commented:

"Players know these games. Titles like Drac’s Stacks and Bank Basher have followings that few studios can match, and our weekly release schedule ensures constant novelty for the audience. Being the first operator to have the complete Juice catalog was an easy decision."

Content Strategy and Regulatory Expansion

Juice aims to maintain a weekly release rhythm. The plan includes:

• One new slot each week
• Two Originals (house-style) games every week
• New Mystery Boxes
• Introduction of "financial style games" upcoming

The company has indicated that it is beginning processes to operate in regulated markets, although it has not specified concrete dates or priority jurisdictions yet.

Events and Industry Presence

Juice's public debut will take place at the SBC Summit in Lisbon, from September 29 to October 1, at stand B211. The event will serve to officially present its catalog and B2B model to other platforms, operators, and key stakeholders in the industry.

Context: Background of Teams and Strategic Positioning

Juice combines the technical and creative experience forged during its exclusive time with Stake. The portfolio, which has so far propelled bets exceeding US$12 billion, is repositioned under an open model, aimed at expanding through partnerships with multiple operators and presence at strategic trade shows in the industry. The leadership of Brais Pena Sanchez and the involvement of experienced studios aim to position Juice among the most competitive providers in the aggregator and casino game developer segment.

Although the company has indicated its intention to advance into regulated markets, the evolution of its distribution agreements and reception by traditional operators and emerging platforms remains to be seen. Unified access through a single RGS enhances scalability and simplifies technological integration for all types of operators.