Relax Gaming launches JPX, a flexible and customizable jackpot solution
Relax Gaming presents JPX, a jackpot system compatible with any game, allowing operators to control branding, RTP, and participation levels in their casino offerings.
Key Takeaways
- Relax Gaming has launched JPX, an agnostic jackpot solution for online casino operators.
- JPX allows customization of branding, RTP, and opt-in levels according to the operator's strategy.
- The tool facilitates greater engagement through a dynamic ribbon and adaptable settings.
- Upcoming features include free bets and community jackpots as part of JPX's roadmap.
Relax Gaming has officially unveiled JPX, a secondary independent jackpot solution, designed as a gamification tool for operators in regulated markets. JPX integrates into existing casino platforms through already established integrations, thus giving operators the ability to personalize the jackpot experience with their own brand, including name, colors, typography, and return to player (RTP).
What is JPX and how does it enhance operators' offerings?
JPX is an independent jackpot solution that can be added as an optional secondary bet to current casino titles. Its aim is to allow the operator to offer customizable jackpots managed under their commercial strategy, without the need to develop new integrations. The operator controls the following aspects:
- The naming and visual elements of the jackpot experience
- The RTP configuration of the secondary bet
- Each player's contribution level and the "must-fall" thresholds
The customization allows operators to tailor the product for different audiences and markets, optimizing both engagement and potential additional revenues. Relax Gaming provides the technology, risk modeling, and real-time data management, while the operator maintains control over fundamental parameters.
Interaction layers: dynamic ribbon and jackpot information
The JPX system incorporates a dynamic ribbon, that is, an informational strip in the casino client that notifies players when a "must-fall" jackpot is approaching and encourages action through specific visual calls. This intensifies anticipation and interest, coexisting with the user's favorite games. The ribbon can be configured in line with the operator's graphic identity.
For the player, the system offers flexible opt-in levels. The degree of participation can be chosen, and thus the potential contribution to the jackpot fund, opening access to both recreational profiles and higher-risk players. This segmented approach meets the growing demand for customizable jackpot experiences in the B2C segment.
Future outlook and development plans for JPX
Relax Gaming has communicated that JPX is just the first step in a broader roadmap. Among the developing functionalities are:
- Free bets linked to jackpots
- Community jackpots for multiplayer events
- New adjustments for user experience customization
Regarding this launch, Martin Stålros, CEO of Relax Gaming, stated:
“JPX has been a long-anticipated project; we believe it gives operators unprecedented control over the integration of jackpots in the casino. They can define the brand and the frequency of prizes according to their strategy. JPX brings jackpot play closer to the core of the casino experience and opens an additional revenue stream.”
The management of Relax Gaming plans to add more gamified elements as the needs of the market and the reception of the product by operators evolve.
Why JPX may interest operators and platform providers
JPX represents an agnostic solution, designed to integrate seamlessly into multiple online casino platforms. The ability to adapt the jackpot branding and RTP level underscores the importance for operators to differentiate themselves in increasingly competitive markets. For platform providers and game developers, JPX offers a way to increase player retention and maximize the lifecycle of existing titles without relying on long or expensive integrations.
In the current context, where gamification and jackpots are recurring selling points in the casino vertical, Relax Gaming aims to give operators a more prominent role in building and managing these experiences.
Impact on regulated markets and short-term prospects
With the launch of JPX, Relax Gaming positions itself as a provider that prioritizes operational flexibility and personalization in regulated markets. Operators will be able to monitor the performance of their jackpots in real-time and adapt their campaigns for specific player segments, aligning the tool with local regulatory requirements and audience preferences.
It is expected that as JPX incorporates features such as free bets and community jackpots, the solution will gain traction among both established operators and new industry players. In summary, JPX adds a significant piece to the trend of convergence between jackpot technology and engagement strategies in the online casino segment.
Frequently Asked Questions
What does the JPX jackpot solution offer compared to other alternatives?
JPX enables operators to fully customize the branding and configure the RTP of the jackpot, using a secondary bet integrated into their current casino offering. This allows for jackpots to be implemented without developing new integrations and tailor the experience for different audiences.
How can players participate in JPX?
Players can choose from several participation levels (opt-in), which determines their contribution to the jackpot fund. This system caters to both recreational profiles and high-stakes players, thus increasing the product's reach.
What future improvements are planned for JPX?
Relax Gaming plans to introduce free bets linked to jackpots and community jackpots, along with other customization options, based on market evolution and operator feedback.
Who manages the critical parameters of the JPX solution?
The operator decides the name, colors, typography, RTP, and participation scheme of JPX. Relax Gaming provides the technology, integrations, and mathematical models, ensuring that strategic control remains in the hands of the operator.
Why might the JPX solution be helpful for regulated markets?
JPX integrates into existing platforms and meets regulatory requirements while facilitating the adaptation of the tool to the specific profiles of the target audience, backed by the support and experience of Relax Gaming.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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