SlotsUp launches AI Assistant for casino, games and bonus searches

SlotsUp launched on 12 October 2026 an AI Assistant designed to answer questions about its iGaming information platform, including online casinos, slot games, bonuses, providers and regulation. The company said the assistant generates answers by combining its database, editorial content and analytics, and that it supports follow-up questions within the same conversation.

How the SlotsUp AI assistant works

The assistant is fed exclusively by information that SlotsUp has built internally since 2015. According to the company, its dataset covers 7,458 slot games, 594 online casinos and 579 active bonuses in regulated markets. The product logic distinguishes between a traditional search that returns a page and a synthesized answer that cross-references database entries with analysis articles and guides.

The company describes the flow like this: the internal search engine queries structured records (game profiles, casino listings, bonus offers) and augments them with expert content published by the editorial team before producing a single response. The result is presented to the user with the ability to maintain context and accept subsequent questions that narrow or broaden the query.

AI assistant and casino search: what changes for the user

SlotsUp positions the assistant as an alternative to page-based search. Rather than returning links to individual results, the new tool attempts to "generate direct answers" by aggregating data from different sections of the platform. The stated aim is to serve users seeking concrete information without having to compare multiple pages.

The assistant allows:

• queries about game availability and characteristics,

• comparisons between casinos listed in the database,

• information on active bonuses and associated requirements,

• explanations and educational material on regulation and providers.

The product also adapts answers according to location, language and local legal status, which SlotsUp indicates in its launch note.

Data and coverage: what the database built since 2015 contains

SlotsUp contextualises the launch with verifiable figures from its own inventory. The database includes 7,458 slot games, 594 online casinos and 579 active bonuses, all monitored in regulated markets. The company says those numbers are the core of the assistant’s ability to deliver accurate and up-to-date answers.

The firm emphasises that the dataset is not new: it has been developed since 2015 and is now used as raw material for AI features. That continuity of data is why SlotsUp presents the assistant as an early application of AI on its own resources rather than an experiment disconnected from the editorial catalogue.

Market positioning and commercial reach

SlotsUp describes the assistant as "one of the first" uses of its inventory via AI. The official note does not disclose the underlying technology, AI partners or language model licensing agreements. The company does indicate it plans to introduce additional AI features in future, without dates or technical specifications.

The launch is aimed at audiences looking for practical information: players comparing offers, readers interested in regulation and industry professionals who need data on games, providers and bonuses. From a product perspective, the solution combines a data repository with editorial content and analysis, and adds a conversational layer to speed up answer retrieval. The tool can support users who want to compare casinos or check rules in a particular jurisdiction — for example by linking users to [casino](/casino) listings or to sector resources for professionals via [b2b](/b2b), and it notes legal context with references to [regulation](/regulation) where relevant.

Follow-up support and conversational experience

One highlighted capability is support for follow-up questions within the same conversation. That means a user can first request a list of casinos with a bonus and then ask for it to be filtered by provider or by country without restarting the search. SlotsUp says the assistant keeps the thread and adjusts the answer based on prior context.

The system reviews several parts of the platform in parallel before building the response: structured catalogue records, editorial articles, and analytical data on markets. That combination aims to offer a richer answer than a classic keyword-match search would produce.

"Over eleven years, we've built an up-to-date database of casinos, bonuses and games, along with expert analytical content that people rely on. The AI Assistant is the next step in our product strategy: it answers users' questions about the online casino industry using our data, our expert reviews and AI analysis tailored to each user's location, language and local legal status. It's how we adapt to the AI era, as the way people search for information keeps changing. No subjectivity, just objective, transparent answers, so users have everything they need to find the right option and draw their own conclusions." — CEO of SlotsUp

The company emphasises that answers are designed to be objective and transparent, and that the assistant will respect consideration for local legal status when making recommendations or clarifications.

Implications for operators, suppliers and iGaming publishers

For operators and suppliers, the main change is the way structured data and editorial content are consumed by users. The AI layer may reduce the need for a user to visit multiple profiles, which alters engagement and traffic metrics. For the editorial ecosystem, the assistant reinforces the value of maintaining updated databases alongside expert content.

From a regulatory perspective, SlotsUp states the assistant takes local legal status into account in responses, but does not detail which algorithms or rules are applied to restrict or qualify information in specific markets.

Next steps announced by the company

SlotsUp confirmed its intention to roll out more AI features, without providing a timeline or a list of planned additions. The company frames this launch as a response to search habits that favour direct answers over navigation through many pages, and says it will continue developing the AI layer on top of its historical dataset.

The tool integrates with SlotsUp's content and data ecosystem and opens the possibility of expanding uses related to personalization, support and AI-driven discovery. For users who require classic navigation, the site keeps its structure and listings, but they are now complemented by the conversational experience.