SlotsUp launches AI Assistant to answer queries across casinos, games and bonuses

SlotsUp launched an AI Assistant on 12 October 2026 to answer user questions across its iGaming information platform. The feature searches the company’s database, editorial content and analytics to produce direct answers and supports follow-up questions within the same conversation.

SlotsUp AI Assistant: what it searches and when it responds

The assistant looks across SlotsUp’s published material rather than returning a single search result. It combines structured database entries with expert-written editorial content and analytics to form answers about online casinos, slot games, bonuses, providers, market news and regulatory topics.

SlotsUp told EE Gaming that the dataset behind the assistant was assembled since 2015 and currently tracks 7,458 slot games, 594 online casinos and 579 active bonuses across regulated markets. The company positions the assistant as one of the first features to apply that dataset to conversational AI on its site.

"Over eleven years, we've built an up-to-date database of casinos, bonuses and games, along with expert analytical content that people rely on," SlotsUp’s CEO said. "The AI Assistant is the next step in our product strategy: it answers users' questions about the online casino industry using our data, our expert reviews and AI analysis tailored to each user's location, language and local legal status."

The launch date and the dataset figures are the concrete foundation for the new tool: the assistant went live on 12 October 2026 and operates on the inventory SlotsUp has collected since 2015.

How the SlotsUp database powers answers

SlotsUp describes the assistant as different from a standard site search. A conventional search engine on a site typically points a user to a single page that matches keywords. The assistant aggregates information from multiple parts of the platform, aligning database records with editorial commentary and other materials before producing a response.

The dataset that feeds the assistant includes:

• a catalogue of 7,458 slot games tracked by title and provider;

• records for 594 online casinos operating in regulated jurisdictions;

• listings of 579 active bonuses currently monitored by SlotsUp;

• editorial analyses and market news produced by the company since 2015.

That combination lets the assistant answer compound queries — for example, about a specific slot's volatility and where a given bonus can be used — without forcing users to open several separate pages.

Follow-up questions, location and legal tailoring

SlotsUp emphasised that the assistant supports conversational follow-up. The tool maintains context within the same session so users can narrow or expand queries without restarting the search. It also produces responses tailored to a user's declared location, language and the local legal status of online gambling.

The company framed this local tailoring as essential because availability of casinos, bonuses and certain providers differs between regulated markets. SlotsUp said the assistant reflects those differences in its answers rather than offering a universal result that may be inaccurate for a user's jurisdiction.

Product positioning and the search habit shift

SlotsUp stated the launch responds to changing user behaviour: people increasingly want direct answers rather than comparing multiple pages. The assistant is part of a product roadmap that the company expects to expand with additional AI features.

The firm described the assistant as applying its existing resources — the database and editorial analytics — through AI to serve users faster. The company said the assistant aims for objective, transparent answers that let users draw their own conclusions.

What this means for operators, affiliates and industry observers

For operators and affiliates who rely on aggregated information, the assistant presents a single-entry way to query large inventories of games, casinos and bonuses. Platform users looking for market-level facts, provider details or licence status can ask targeted questions and receive integrated replies combining record-level data and editorial interpretation.

Content teams should expect pressure to keep records current. SlotsUp's ability to generate accurate answers depends on the completeness and freshness of the underlying dataset built since 2015. The company has named the dataset as the critical input that underpins the assistant's output.

Next steps and product roadmap

SlotsUp said the AI Assistant launch is the first release in a series of planned AI features. The company did not disclose a timeline for subsequent releases but indicated more capabilities will follow as user search patterns evolve.

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