ThrillTech to Launch New Side Betting Product at SBC Summit Lisboa 2026
ThrillTech will unveil its latest side betting product at the SBC Summit Lisboa 2026, also showcasing its ThrillPots™ solution to industry specialists.
Key Takeaways
- ThrillTech will launch a new side betting product at SBC Summit Lisboa 2026.
- The new product will be presented for the first time during the event's opening, with no prior details.
- The company will also showcase ThrillPots™, its widely licensed secondary betting jackpot solution.
- ThrillPots™ allows for integration in casino and sports without depending on specific content or platforms.
ThrillTech will announce a new side betting product during the SBC Summit Lisboa 2026, taking place from September 29 to October 1 at the Feira Internacional de Lisboa. The company will exhibit in Hall 2, Stand B331, where this innovation will be presented for the first time; no specific details were provided ahead of the opening date, beyond specifying that it is a side bet and not a jackpot model.
Exclusive Presentation at SBC Summit Lisboa 2026
The SBC Summit Lisboa 2026 will serve as the global debut platform for ThrillTech's new product. The provider has reserved the full announcement for the start of the event, generating excitement in the gaming industry. Although the company is keeping the launch specifications confidential, it has insisted that the main focus is on value proposition in side bets, not jackpots, thereby adding a distinctive option for operators seeking alternatives to traditional bonus and engagement products.
Side Bets and Open Integration Model
Alongside the new product, ThrillTech will showcase its renowned ThrillPots™ system, defined by the company as "the most licensed and certified secondary betting jackpot solution in the sector." ThrillPots™ is characterized as content-agnostic: it can be implemented in both casino and sports betting environments without relying on specific game suppliers, particular content portfolios, or specific PAM platforms. This approach promotes straightforward integration and independence from traditional systems, which can be relevant for operators looking for flexibility and quick adaptation of engagement tools.
Strategy and Statement from ThrillTech Management
Benjamin Bradtke, co-founder of ThrillTech, reiterated the company's mission following the formal adoption of the tagline "The Side Bets Company." According to Bradtke, this positioning reinforces the goal of helping operators extract maximum value from their existing traffic without affecting the content that players already prefer.
"We have demonstrated the power of this model with our ThrillPots jackpots, and now we are taking it a step further. We look forward to showing the industry a new way to drive player engagement and increase revenue in a non-intrusive manner with our latest launch in Lisbon," Bradtke stated.
Implications for Operators and Trends in Side Betting
The launch reinforces a market trend: side betting products continue to position themselves as key tools to increase retention and average ticket size without altering the core gaming experience. The ability to deploy solutions like ThrillPots™ across different verticals and platforms, including casino and sports, particularly attracts operators interested in maximizing supplementary revenues and personalizing the user experience with minimal impact on existing infrastructure. The absence of restrictions towards content portfolios or PAM platforms means that the product could appeal to both traditional operators and new technology firms in the sector.
Expectations and Next Steps at SBC Summit Lisboa
The iGaming industry will be keenly focused on the showcase at SBC Summit Lisboa, where it is expected that ThrillTech will not only present the new product but also highlight the opportunities that side betting represents in the context of highly regulated markets and competition for offer differentiation. The event, scheduled for September 29 to October 1 in Lisbon, will convene operators, suppliers, and regulatory experts, serving as a strategic meeting point to assess innovations and define local and international partnerships.
Frequently Asked Questions
When and where will ThrillTech's new product be presented?
ThrillTech's new side betting product will be premiered during the SBC Summit Lisboa 2026, from September 29 to October 1, at the Feira Internacional de Lisboa.
What is the difference between the new solution and traditional jackpots?
The new product is geared towards side betting and not jackpots, according to ThrillTech; this implies a different mode of interaction, focused on incremental engagement without altering the main game dynamics.
What highlights the ThrillPots™ solution?
ThrillPots™ is described as a content-agnostic secondary betting jackpot solution, allowing its use in both casino and sports betting without relying on specific game suppliers or PAM platforms.
What does ThrillTech aim for with these launches?
ThrillTech seeks to help operators extract more value from existing traffic, consolidating its focus on side betting as a means of loyalty and revenue enhancement without changing core content.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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