Abelson Sports and SABA Sports Partner for Player Markets

Abelson Sports has signed an agreement with SABA Sports to integrate its football player market product into SABA's platforms. This collaboration will grant SABA access to detailed player performance data, covering areas like goal scorers and cards, as well as other metrics: shots, on-target shots, assists, fouls, offsides, and saves.

Expansion of Metrics and Markets

The agreement also brings new markets, including prices for extra time and combinations of "score or assist". Abelson Sports has developed statistical metrics for teams and players alongside Twenty First Group, highlighting its innovation.

Growth Strategy in Asia

Reuben Thomas, Sales Director at Abelson Sports, commented:

"We are excited to partner with SABA Sports, an industry leader. This agreement demonstrates the quality and depth of our product. Expanding our presence in the Asian market is key to our growth strategy."

For SABA Sports, Justin Foo added:

"Providing our customers with the most detailed and reliable player markets is essential. Abelson Sports adds immense value with niche markets like saves, offsides, and prices for extra time."

Benefits for Clients

The collaboration places SABA Sports in a privileged position to offer an enhanced football offering to its global clients. Performance data and advanced metrics allow operators to provide richer experiences to their end users.

Innovation in Betting Markets

This partnership reflects a growing trend in the use of advanced data in sports betting markets, particularly in the realm of football, by providing detailed statistics.

The partnership with Abelson Sports strengthens SABA's market presence by offering innovative products that capture an audience eager for richer and more personalized betting experiences.