Abelson Sports Enhances Football Markets with SABA Sports Deal

Abelson Sports has entered into a collaboration with SABA Sports to integrate its Football Player Markets product into SABA's platforms. This partnership provides SABA Sports with detailed player performance data, covering aspects such as goalscorers, cards, shots, assists, and more. This integration introduces new markets like extra time pricing and 'score or assist' combinations.

Key Features of the Partnership

Under the agreement, Abelson Sports will supply comprehensive metrics, including:

• Goalscorers
• Cards
• Shots and shots on target
• Assists
• Fouls
• Offsides
• Saves

Additionally, Abelson introduces new markets, enhancing the value provided to SABA's sportsbook offering.

Expansion into the Asian Market

According to Reuben Thomas, Sales Director at Abelson Sports, this partnership marks a significant step in expanding Abelson’s presence in the Asian market. The collaboration with SABA Sports, a prominent industry player, aligns with Abelson’s growth strategy to drive their data into new regions. "This deal is a testament to the quality and depth of our Football Player Markets product," said Thomas.

Enhanced Offerings for SABA Sports

SABA Sports, benefiting from Abelson's detailed data, aims to deliver an improved football experience to its global clients. Justin Foo from SABA Sports highlighted the importance of providing detailed and reliable player markets. He noted that Abelson’s niche offerings, such as player saves and extra-time pricing, enhance their product lineup, positioning SABA Sports to better serve its clientele.

Collaboration with Twenty First Group

The development of team and player statistical metrics has been carried out in collaboration with Twenty First Group. This partnership enhances the accuracy and breadth of the data Abelson Sports provides, ensuring that SABA Sports can offer detailed insights and robust market options to their platforms.

In summary, the Abelson-SABA partnership exemplifies a strategic expansion into the Asian sports betting market, offering enriched data sets and new market opportunities to enhance the sportsbooks of SABA Sports.