Abelson Sports partners with SABA Sports for player markets

Abelson Sports has signed an agreement with the sports betting operator and provider SABA Sports to integrate its Football Player Markets (FPM) product into SABA’s platforms, covering player performance data, including scorers and cards. The collaboration also adds metrics such as shots, shots on target, assists, fouls, offsides, and saves. New markets will be launched with pricing for extra time and combinations such as "score or assist".

According to Abelson Sports, the statistical metrics for teams and players have been developed together with Twenty First Group. Reuben Thomas, Sales Director at Abelson Sports, expressed:

"We are excited to partner with SABA Sports, a giant in the industry. This agreement is a testament to the quality and depth of our Football Player Markets product. Expanding our footprint in the Asian market with such a key player is crucial for our growth strategy."

On his part, Justin Foo from SABA Sports commented:

"Providing our customers with the most detailed and reliable player markets is essential. Abelson Sports is an established provider in this area, and their ability to offer niche markets such as player saves, offsides, and extra time pricing adds immense value to our products. We are now well-positioned to offer an enhanced football offering to our global clients and their end-users."

Integration and metrics

The integration with SABA Sports will facilitate access to an advanced set of player metrics covering everything from assists to shots on target and offsides. Additionally, it introduces new markets that will include pricing for extra time and innovative combinations. This expansion is designed to provide a richer and more detailed experience for SABA’s users.

Strategic expansion in Asia

For Abelson Sports, this collaboration with SABA represents a crucial phase for penetrating the Asian market. By establishing this alliance, they hope to increase their influence in a market with great growth potential, mutually benefiting from SABA’s expertise and extended reach.

Benefits for SABA Sports

The ability to offer detailed and niche markets provides SABA Sports with a significant competitive advantage, enhancing its offerings for global clients. This partnership allows SABA to diversify its services and strengthen its position as a leading provider in the sports betting industry.

This development reflects a strategic move towards innovation in football markets, aiming to meet the demands of an increasingly discerning audience with accurate and comprehensive data.