Altenar launches Market Bundles to organise markets in its sportsbook

Altenar launched Market Bundles on 16 October 2026, a front-end feature designed to group markets inside its sportsbook platform. The tool displays groups as tabs in the interface, allows operators to rename and translate each set by region, and gives full control to operators to edit, drag and drop items within the market structure.

What Market Bundles does and how it is enabled in the sportsbook

Market Bundles lets operators gather related bets under a single title and present them as tabs that users can switch between with a couple of clicks. The result is less on-screen scrolling and a clearer structure when an event offers hundreds of markets. The feature supports renaming and translation, so the same grouping can be shown with different titles depending on region or language.

In practice, operators configure market groups in Altenar's administration console and those groups appear in the final product as tabs. The design is intended so the player does not need endless scrolling to find the desired market; they simply switch tabs.

Management of groups: editing, drag-and-drop and flexibility

Bundle administration is deliberately simple. Once created, groups can be freely edited: new markets can be added, obsolete items removed or the visible label changed for a regional audience. The interface supports "drag and drop": bundles are dragged within the existing market hierarchy to reorganise layout without code.

This flexibility is aimed at product and content teams being able to test different navigation structures and reapply configurations according to the competition or user profile. Altenar designed the feature for operators who need fast changes before major events or in markets with high betting density.

Why Market Bundles addresses an operators' UX problem

Modern sportsbooks offer hundreds of bets per event in big matches. That volume increases friction: novice users feel overwhelmed and experienced bettors lose time hunting for their market, raising the risk of abandonment or migration to rival brands. Market Bundles reduces visual noise by grouping long lists and showing only relevant categories up front.

By simplifying navigation, the feature aims to increase retention. Altenar highlights that switching to tabs instead of infinite lists reduces the time needed to locate a specific price on screen. For the operator, this translates into a higher probability of conversion on events with large catalogues.

Operational and brand benefits with Market Bundles

The tool delivers tangible benefits for back office and brand positioning. For the product team, Market Bundles provides granular control over the user experience: choose titles, reorder markets and show regional translations. For marketing and loyalty, the ability to label tabs with house-brand names allows differentiation in presentation versus competitors.

List of concrete advantages:

• Less on-screen scrolling for the end user.

• Faster discovery of markets and prices thanks to visible grouping.

• Editorial control for operators: renaming, translation and reorganisation without vendor technical intervention.

• Quick implementation via drag and drop in the administration console.

The combination of these points aims to reduce friction during the betting journey and to enable A/B experimentation in catalogue organisation.

Use cases and regional adaptation

Groups can be configured by bet type (for example, match result, corners, goalscorers), by event (finals, tournaments) or by the brand's commercial style. Regional translation means the same structure can use local terms, improving clarity across markets.

The feature is also useful in high-traffic windows, where a more compact presentation prevents overloaded screens on mobile and desktop. Operators with large catalogues can create temporary bundles for special coverage and remove them without altering the base structure.

What operators and suppliers should do now

Operators should review their market navigation map and prioritise where tab grouping reduces friction. Product teams must experiment with bundle titles and order before major events to measure impact on conversion rates. Content suppliers and platforms integrating the solution must ensure the backend exposes the metadata needed for tabs to show quantities and live states.

For those evaluating platform providers, Market Bundles is a tool that can shorten iteration cycles between product and market. Altenar offers demos of the feature for clients interested in seeing the administration console and the outcome in the interface; requests can be made through Altenar's B2B channels or to view implementation examples in the [sports](/sports) and [b2b](/b2b) sections.

"Market Bundles simplifies navigation and allows operators to adapt the experience by region and by event," Altenar said at the product presentation.

Impact on user experience and metrics to watch

The primary metric to monitor after deploying Market Bundles is the abandonment rate on the markets screen and the average time to place a bet. It is also advisable to watch conversion rate by event and mobile versus desktop behaviour. If grouping reduces search time and increases conversions, the operator can justify permanent catalogue-structure changes.

Altenar positions the feature as a front-end improvement that does not require deep rewrites of the odds engine or changes to market feeds; the focus is on presentation and ergonomics.

Conclusion: who wins with Market Bundles

The tool gives operators more control over how markets are presented, with customization options that ease regional segmentation and quick adjustments before key events. For brands with dense catalogues, Market Bundles offers a practical way to reduce interface friction and potentially increase retention. Operators interested should request the demo to see the administration console and the result in the final product.

Renata Quiroga, Betting Markets Correspondent