Atlantic City Casino Elevates Its Sportsbook Operation in Peru with Altenar

Atlantic City Casino, a leader in the Peruvian gaming sector since 1996, has solidified its digital transformation by opting for a premium sportsbook in collaboration with Altenar. The decision to renew its online betting platform was made in response to the growing demands of players: the sportsbook experience did not reflect the quality or exclusivity associated with the physical casino brand.

Why Atlantic City Chose Altenar's Platform

The goal for Atlantic City Casino was clear: to build an online sports betting offer that reinforced the premium positioning of the brand without sacrificing scalability or technical reliability. After analyzing the market in 2020, the operator selected Altenar for its platform's flexibility and advanced management capabilities.

Key improvements achieved post-integration include:

• Launch of a sportsbook aligned with Atlantic City Casino's VIP standard
• Access to a wide portfolio of sports and betting markets, covering everything from major international tournaments to regional competitions
• Optimization of operational management through advanced back-office tools
• Consistent and seamless user experience from desktop and mobile devices
• Scalable, high-performance platform ready for continuous growth

Business Results: Growth through Sports Technology

The collaboration with Altenar delivered tangible results. Comparing performance in 2025 to 2023, Atlantic City Casino reported an 18% increase in turnover and a 59% rise in Gross Gaming Revenue (GGR). These figures reflect the platform's capability to attract and retain demanding players in the Peruvian sector.

Evolution in 2026: Performance and Player Preferences

During the first half of 2026, sportsbook turnover grew 43% compared to the same period in 2025, evidencing sustained traction and greater alignment between the digital offering and the physical casino experience.

When it comes to disciplines, football remains the driving force: it accounted for 69.21% of the betting volume in the first half of 2026. Tennis contributed 12.41% and basketball 10.29%, showcasing a balanced portfolio driven by both global and local competitions.

The variety of markets—from international championships to domestic football—translates into greater depth of offering and local relevance. This meets the demands of Peruvian players for a personalized yet global experience, enhancing brand appeal against competition.

Technological Integration and Brand Alignment

For Atlantic City Casino, adopting Altenar’s solution was more than just migrating to a new platform. It was a strategic upgrade to ensure all customer touchpoints reflected the standard of excellence established over nearly three decades.

The integration included:

• Synchronization of sports event catalogs for 24/7 coverage
• Customization of back-office management tools for the Peruvian operational environment
• Specific training for internal teams on advanced functionalities of the platform
• Adoption of security measures tailored to local regulations and player protection

Altenar's experience "allowed us to design an offering aligned with both the VIP user profile and the demands of the Peruvian digital market," as highlighted in the report.

Key Insights for Providers in the Peruvian Sports Betting Market

The case of Atlantic City Casino and Altenar illustrates the role of technology in advancing the regulated Peruvian sector. Operators seek solutions that offer not only a variety of markets but also robust credentials in management and scalability suitable for competitive environments like Peru.

Continuity in revenue growth and engagement reflect a market that values customization, mobile access, and operational transparency. Cases like that of Atlantic City Casino set a benchmark for other brands in the sports betting and online casinos verticals in the country.

Perspectives on the Peruvian iGaming Market

Peru continues to position itself as a dynamic environment for the development of sports betting products and platforms. The demand for innovation, along with regulatory and protective requirements, creates a favorable space for strategic alliances between operators and global providers. The performance of Atlantic City Casino shows that technology execution aligned with brand identity can generate sustainable results in revenue and retention.

Today, Atlantic City Casino's strategy, based on Altenar’s technology, confirms that the future of iGaming in Peru lies in sophisticated experiences, scalable platforms, and advanced operational management.