Betable integrates Delasport's sportsbook to strengthen its global strategy
The alliance between Betable and Delasport is now operational across eight brands, unifying sports betting content with casino modules, payments, and account management for international operators.
Key Takeaways
- Betable has implemented Delasport's sportsbook on its central platform, now active in eight different brands.
- The integration allows operators to launch, scale, and diversify brands in regulated markets across multiple continents.
- Delasport provides native horse betting, advanced personalization, and multi-sport coverage within a single experience.
- Betable's modular model offers flexibility and reduces the need for fragmented systems across different jurisdictions.
Betable has integrated Delasport's sportsbook into its central platform, enabling operators to launch and scale betting brands in regulated markets across Europe, North America, LATAM, Africa, and Asia. The collaboration, already active in eight brands, addresses the operational demand for flexibility and speed in adapting to local requirements, without fragmenting the user experience or requiring multiple systems.
Integration of Delasport's Sportsbook into Betable's Platform
The core of the alliance is the full incorporation of the sportsbook developed by Delasport within the modular architecture of Betable. This allows operators to access a high-speed, localized, and broadly themed sports betting product, alongside already present functionalities such as casino, account management (PAM), CRM, payments, regulatory compliance, and operational tools. The result: operators can build and adjust their offerings around a scalable platform, selecting only the necessary integrations and services for each market and brand.
Key Features: From Integrated Horse Betting to Advanced Personalization
One of the main differentiators is the native inclusion of the horse racing segment within Delasport's sportsbook. Users are not redirected to an external experience; rather, the entire process—portfolio, bet, player account—remains within a single coherent interface. This reduces friction and enhances retention.
The sportsbook adds to this integration:
- Extensive multi-sport coverage at the international level
- Advanced risk management tools
- Live capabilities and personalized recommendation mechanisms
- Real-time engagement solutions designed to improve operator margins and profitability
- Portfolio with proprietary betting functions, designed to differentiate brands and increase player value
Expansion Strategy and Flexibility for Operators
Betable follows an international growth-oriented strategy through its multi-vertical platform. The modular approach and integration with Delasport provide direct advantages:
- Efficient launch of new brands in various territories
- Agile adaptation to local regulations and preferences without rebuilding from scratch
- Consolidation of the user journey across verticals (casino and sportsbook) under a single technological infrastructure
Executive Statements
"The sportsbook is an essential part of Betable's strategy and our offering for operators. Delasport provides us with a modern and relevant product for demanding markets like the UK, especially due to its expertise in horse racing. Its technology integrates naturally with our platform and allows flexibility in brand launches," said Warren Jacobs, CEO of Betable.
"We are proud to partner with Betable and support the growth of its operator partners in the sportsbook segment, both within and outside the UK. Eight live brands demonstrate the scalability and value of this joint offering," stated Oren Cohen Shwartz, CEO of Delasport.
Proposal for Multi-Service Brands and International Focus
The agreement strengthens Betable's position as a platform provider designed for operators managing multiple brands and requiring consistent solutions in highly regulated markets. The vertical integration—casino, sportsbook, CRM, and payments—into a single core simplifies launch processes, ensures regulatory compliance, and accelerates entry into new markets.
The model combines a unique technological base with modular integrations and specific developments for each jurisdiction, optimizing costs and avoiding duplication in the development of platforms for different brands or countries. This vision is especially relevant in light of the growing complexity in regulation and international competition, areas frequently addressed in regulation and b2b.
Supplier Profiles: Betable and Delasport
Betable operates as a technology-based iGaming platform provider, prioritizing modularity, scalability, and multi-vertical support. Its approach allows casino and sports betting operators to launch brands and quickly adapt to global regulatory changes without significant technical barriers.
Delasport, an award-winning company in the sector, provides a comprehensive sports betting, casino, account management, managed services, and advanced engagement and trading tools offering. With a global presence and customized offerings for B2C and B2B brands, it has perfected an adaptable sportsbook to meet the needs of various operators and regulated markets.
Frequently Asked Questions
What benefits does the integration of Delasport's sportsbook bring to Betable's operators?
The integration of Delasport's sportsbook allows operators to access a high-performance sports betting experience with international coverage, advanced personalization, and native horse betting, all within a single technological platform.
How many brands is the Betable-Delasport integration currently active in?
Currently, Delasport's sportsbook operates in eight different brands within the Betable ecosystem, demonstrating the scalability and speed of the alliance.
How does Betable address multi-vertical and multi-jurisdictional operations?
Betable offers a modular platform that allows operators to incorporate only the necessary products and integrations for each market, thereby facilitating simultaneous management of sports betting, casino, and payments across different jurisdictions without having to rebuild systems.
What distinguishes Delasport's sports betting offering?
Delasport's sportsbook stands out for its native incorporation of horse racing, personalized recommendations, real-time engagement tools, and advanced risk management, allowing operators to differentiate their brands and improve commercial performance.
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About the author
Renata Quiroga
Betting Markets Correspondent
Renata Quiroga covers sports betting and prediction markets — sportsbook launches, odds technology, event contracts, and the regulatory calls that decide what can be bet on and where. The reports open with the product or the ruling, name operators and platforms precisely, and explain the mechanics without needless jargon. When a book enters a Latin American market or a prediction exchange lists a contested contract, Renata Quiroga reports what changes for the bettor.
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