Betable Integrates Delasport to Enhance Global Sportsbook for Operators
Betable partners with Delasport to deliver a sportsbook offering with native horse racing and advanced personalisation, supporting operator growth across multiple regulated markets.
Key Takeaways
- Betable has chosen Delasport to enhance its sportsbook capabilities within a modular platform.
- The integrated solution is already live with eight brands across regulated international markets.
- Embedded horse racing and unified wallet experiences are central to the joint proposition.
- Operators gain flexibility to launch, scale and adapt brands without rebuilding their tech stack.
Betable has launched a partnership with Delasport to power its global sportsbook proposition, integrating Delasport’s technology directly into Betable’s modular platform. Eight operator brands are already live on the combined solution, demonstrating both the speed and scalability of the rollout across regulated international markets.
Partnership Aims: Global Sportsbook Strategy and Operator Flexibility
Betable, an iGaming platform provider based in London, selected Delasport's sportsbook to strengthen its betting product and offer a unified platform for operators targeting multiple jurisdictions. The integration is designed to remove operational silos: operators can now build around Betable’s core system, selecting only the bespoke integrations and tools needed for specific brands or local market requirements. This approach enables faster launches and reduces the complexity associated with maintaining separate systems for casino and sportsbook operations.
Delasport Sportsbook Integration: Focus on Horse Racing and Localisation
A headline feature of the partnership is Delasport’s fully embedded horse racing product. Unlike many offerings that redirect punters to third-party racing portals, Delasport’s horse racing sits natively inside the integrated sportsbook. This creates a single user journey spanning the player wallet, bet slip, and account—a consistency sought by operators looking to reduce friction and improve retention. The sportsbook itself features broad international sports coverage, advanced in-play options, real-time engagement tools, and tailored recommendations. Risk management and a suite of proprietary betting features support margin and revenue objectives for licence holders.
“Sportsbook is an important part of Betable’s growth strategy and of the proposition we offer our operator partners. Delasport gives us a strong, modern sportsbook product with the local relevance required for markets such as the UK,” said Warren Jacobs, CEO of Betable.
Operator and Market Reach: Eight Brands Live, Global Expansion in Sight
The joint Betable-Delasport solution is already live with eight separate brands. This rapid deployment demonstrates the integration’s scalability. Designed for multi-brand, multi-vertical operators, Betable’s platform manages player accounts, casino content, payments, CRM, compliance and acquisition flows. The partnership enables both sportsbook-first and mixed-vertical operators to adopt a single, extensible system suited to Europe, North America, Latin America, Africa, and Asia. Operator partners can add new brands or enter new territories without rebuilding their underlying tech stack.
Oren Cohen Shwartz, CEO of Delasport, said,
“Together, we deliver a superior Sportsbook experience, combining native horse racing with smart personalisation, tailored recommendations, real-time engagement and distinctive betting features designed to drive engagement and retention.”
Product Mechanics: Unified Player Journey and Modular Architecture
By embedding sportsbook and casino within a single ecosystem, Betable and Delasport aim to give operators:
- A unified player account and wallet spanning both verticals
- Embedded horse racing as part of the main sportsbook
- Access to advanced personalisation and engagement tools
- The flexibility to select market-specific features or integrations without switching platforms
Operators are able to implement real-time engagement and risk management modules directly from Delasport’s product suite, supporting regulatory compliance and local-market differentiation.
Strategic Impact: Supporting Growth Across Regulated Markets
The partnership forms a key element in Betable’s strategy to serve operators looking for international reach without duplicated system builds. By combining a modular, casino-first platform with a deeply integrated sportsbook product, Betable positions its partners to move into new, regulated markets as requirements evolve. Delasport brings deep sports data, betting features, and a native horse racing layer—elements that are increasingly demanded by operators seeking to offer differentiated customer experiences and improve retention metrics.
The scalable model also means operators can adapt to regulatory or player changes without a rebuild. As Betable and Delasport expand this partnership, further brands are expected to come online across diverse markets.
To track other B2B moves and platform strategies in the betting industry, see our b2b and sports sections.
Frequently Asked Questions
What does the Betable and Delasport partnership involve?
Betable has integrated Delasport’s sportsbook into its core iGaming platform, enabling operators to access a high-performance betting product with native horse racing, broad sports coverage, and advanced personalisation while managing all operations from a single system.
Which key features does Delasport bring to Betable’s platform?
Delasport contributes a fully embedded horse racing product, extensive sports coverage, in-play betting, risk management tools, and proprietary engagement features, allowing operators to drive sportsbook revenues and improve player retention.
How many operator brands are live on the Betable-Delasport solution?
The partnership is already supporting eight separate brands, confirming the integration’s speed and scalability in regulated markets.
How does the integration benefit operators entering multiple markets?
Operators can launch and expand into new regions without rebuilding their underlying technology, using a unified account, payments, CRM, and compliant sportsbook and casino systems that adapt to local market requirements.
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About the author
Tessa Coleman
Betting Markets Correspondent
Tessa Coleman covers betting products and markets — sportsbook launches, odds and trading technology, and the fast-growing prediction-market space from regulated exchanges to event contracts. The stories lead with the product or the ruling, name the operators and platforms precisely, and translate trading jargon into what bettors can actually do. When a book reworks its pricing or a prediction market wins a license fight, Tessa Coleman explains the mechanics and the stakes.
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