FX1 and Twenty First Group Collaborate to Create Dynamic Betting Markets in Combat Sports

FX1 has signed a global alliance with Twenty First Group to develop a combat sports offering aimed at betting houses and predictive market platforms. The agreement, announced on September 22, 2026, from San Diego, integrates FX1's database and its MotionAI computer vision system with Twenty First Group's expertise in line creation and pricing modeling. Initially, the collaboration will focus on boxing with the stated intention of offering deeper pre-fight markets and a unique experience for live betting.

FX1 Brings Proprietary Data and Technology to the New Betting Offering

The main value that FX1 brings to the collaboration lies in its database, which encompasses over one million fights and half a million fighters. Using MotionAI, its proprietary computer vision and machine learning system, the company can interpret action directly from video and transform these signals into structured data in real-time. This infrastructure allows the generation of events, statistics, and interpretable data that support both pre-quote and live market offerings.

Furthermore, FX1 delivers technical expertise aimed at translating the dynamic and often unpredictable nature of combat sports into data language suitable for channeling to betting houses and global operators. In this way, the system is designed to reduce gaps and increase accuracy against the challenges posed by real-time capture of relevant events during live-broadcast fights.

Modeling and Odds Lines: The Key Role of Twenty First Group

Twenty First Group, a recognized player in predictive intelligence and line formation, will be responsible for mathematical modeling, odds creation, and market definition. The common goal of both partners is to enhance the depth and consistency of combat sports markets within regulated betting and predictive market segments. This aims to elevate the category to the level of sophistication already present in traditional sports such as football or tennis.

Will Stephenson, Chief Betting Officer at Twenty First Group, commented:

"The performance of any betting product depends on the quality and depth of the intelligence behind it. Combat sports have enormous potential yet to be realized, but data fragmentation has hindered the consolidation and sophistication we see in other sports."

The joint effort seeks to establish a standard infrastructure that benefits operators, platforms, leagues, and promoters that depend on reliable data and attractive betting markets.

Markets and Expansion: Impact for Betting Houses and Predictive Market Operators

The launch, set to begin with boxing as the initial discipline, envisions strategic expansion into MMA and other combat sports in a later phase. The decision responds to the scale of international audiences and the need for more robust data infrastructures to support new products and experiences in the industry.

Damien Dau, founder and CEO of FX1, summarized the challenge facing the sector:

"Combat sports have attracted global audiences for decades, but their data infrastructure has not evolved at the same pace. It remains one of the most complex environments for capturing data in real-time accurately. Our technology enables us to build the necessary foundation for that future."

The proposal aims to unlock markets, experiences, and data previously unquestioned for the segment. Both partners emphasize that their goal is not just to improve existing offerings, but to open possibilities for markets and micro-bets that would be impossible without the backing of advanced computer vision systems and predictive modeling.

MotionAI Technology and Data Depth: Differentiating Factors in New Boxing Bets

FX1's MotionAI platform will be a key component in capturing and interpreting the development of each fight. Thanks to its architecture capable of processing video in real-time, it can identify and index hundreds of key variables and situations, facilitating not only the generation of in-play odds but also micro-bets and secondary events.

This capability will allow operators to offer more versatile bets, including markets around specific actions and statistics about each fighter, which could transform the current dynamics of engagement and product personalization in the global sports betting market, as well as in predictive forecasting platforms.

Next Steps and Opportunities for the Regulated Betting Industry

As the agreement progresses from boxing to MMA and other combat sports, it is expected that the developed infrastructure will serve both B2B operators and promoters and leagues looking to enhance their offerings or monetize statistics in new ways. The FX1–Twenty First Group collaboration arrives in a context of sustained growth in interest in combat sports and demand for betting markets that reflect the real complexity and variability of live events. Advances in data capture, modeling, and market generation are seen as an opportunity to raise the global standard across the segment.