Honoré Gaming launches Sports Pool: sports jackpots with lottery mechanics

Honoré Gaming has introduced Sports Pool, a proposal that combines the dynamics of lottery jackpots with the prediction of sports results, aimed primarily at markets where football and lottery games have high penetration. This product seeks to capture a segment that has been underserved by traditional sportsbooks, opening the door to new user profiles on sports betting platforms.

Sports Pool: a hybrid proposal between lottery and sports betting

Honoré Gaming's new product allows players to participate in a prize pool by selecting the outcomes of a curated group of matches. All those who guess correctly share a cumulative prize, replicating the logic of lottery drawings, but based on real sporting events. The company has emphasized that Sports Pool is not simply a simplification of a sportsbook, but an independent solution that connects with players familiar with the lottery but reluctant to traditional sports betting.

“Sports Pool is not a simplified version of a sports betting house. It is a completely different product, aimed at a different player. We are not cannibalizing anything: we are opening a new door and providing operators with a way to attract a new cohort of players to the platform”, said Thomas L., Chief Technology Officer of Honoré Gaming.

Product mechanics: easy access and no odds complexities

Sports Pool is designed to eliminate the main entry barriers that often deter new users from betting platforms, such as the need to understand odds, implied probabilities, and variable pricing. Instead of analyzing odds, users simply choose the results of the selected matches.

The company claims that this format democratizes access, making the product more attractive especially in emerging markets or regions where trust in sports betting is not fully established, but there is a tradition in drawings or lotteries.

Focus on football markets and lottery players

Honoré Gaming targets Sports Pool especially at football-focused markets, where participation volume in lotteries clearly surpasses that of sports betting. The goal is to complement the existing offerings of operators, allowing new segments to try sports platforms without the need to familiarize themselves with concepts like odds or complex combinations.

The company highlights that this "underserved" audience could provide high incremental value for operators, facilitating customer acquisition in jurisdictions with transitioning regulations or low penetration of traditional sportsbooks.

Advantages for operators: income consolidation and simplified management

In addition to broadening the potential user base, Honoré Gaming emphasizes that Sports Pool gives operators greater visibility over gross gaming revenue (GGR), thanks to the consolidation of margins through the total volume of bets managed in the same pool. Thus, the structure of collective prizes allows for a more efficient prediction and control of the economic performance of the product, which is particularly relevant in high volatility markets or where regulatory conditions limit the promotion of conventional betting.

This approach can facilitate management and reporting to regulators, as well as support collaborative acquisition strategies with state or private lotteries.

Prospects for integration and the B2B market

From a B2B perspective, Sports Pool stands as an adaptable solution for operators looking to diversify their catalog without technological complexities or the risks of overlap with their current sports betting offerings.

Honoré Gaming's proposal sits at the intersection of traditional lotteries and sports betting, opening opportunities for both existing operators and suppliers interested in product verticals with growth potential in Latin America, Africa, and Asia.

Details about upcoming launches and commercial agreements may appear in future announcements in b2b and sector events, especially in markets where the transition between lottery and sportsbook is still consolidating.