Livia Troise Discusses AI's Role in Live Betting at SBC Summit 2026

Livia Troise, the Chief Innovation Officer at Casa de Apostas, provides insights into the intricacies of live betting and how artificial intelligence (AI) is shaping odds-making. As Brazilian betting markets grow, operators like Casa de Apostas navigate the complexities of in-play betting, focusing on integrity and player protection.

Live Betting Dynamics in Brazil

Live betting, particularly on Brazilian football, doesn't fundamentally differ from European practices. The core mechanics of sport and pricing remain consistent. However, differences emerge in market maturity. Brazilian bettors lean towards safer betting options like double chance or draw no bet. Experienced local bettors behave similarly to Europeans, focusing on local tournaments. Bettor behavior often shifts with the match dynamics, with balanced games seeing less wagering and one-sided matches driving more activity.

Speed and Odds Adjustment

Adjusting odds swiftly is crucial in live betting. Information from the pitch reaches odds calculators in seconds, contingent upon data sources and operator risk controls. Troise emphasizes that while speed is crucial, it relies on a combination of low latency, reliable data, solid models, and effective risk management. The entire process flows from the data feed to customer interfaces, ensuring stable experiences.

Challenging Moments in Pricing

Pricing high-pressure moments like red cards demands robust models. Red cards create a structural change in matches, unlike penalties, which are immediate and resolved quickly. Troise points out the unique challenges of pricing incidents based on match context, necessitating adjustments tailored to specific scenarios.

AI's Impact on Odds and Player Protection

AI is revolutionizing how odds are set by processing live data and adjusting probabilities across markets. However, fully autonomous systems aren't yet a reality. Instead, AI assists in detecting unusual betting patterns and managing customer risk. These systems help prioritize human intervention rather than replace it, maintaining the need for experienced oversight in decision-making.

Spotting Match-Fixing and Ensuring Player Safety

Match-fixing and player safety require separate surveillance systems. Operators look for anomalies in stakes, timing, and market activity to detect potential manipulation. Player protection measures encompass monitoring changes in betting patterns, payment behavior, and overall journey, rather than isolated bets. AI aids in identifying these patterns for timely intervention.

Leveraging Local Advantages as a Brazilian Operator

Casa de Apostas, being a Brazilian operator, capitalizes on its intimate customer understanding. The ability to tailor products and quickly address operational issues is advantageous. Troise stresses turning proximity into actionable outcomes, focusing on customer experience, trust, and meaningful relationships over dependency.

Specialties Beyond Football

Live betting also finds success in sports like tennis and volleyball, which offer clear scoring opportunities and progressive structures. While MMA poses challenges due to its unique nature, tailored data and interfaces can make it a competitive live betting market.

The SBC Summit 2026 will take place at the Feira Internacional de Lisboa, bringing together 40,000 attendees to discuss emerging trends in betting and gaming.