Livia Troise Discusses Live Betting and AI in Brazil

In the lead-up to SBC Summit 2026, Livia Troise, Chief Innovation Officer at Casa de Apostas, shed light on live betting dynamics in Brazil. The core mechanics of in-play odds are consistent globally, driven by AI and machine learning models that recalculate based on live match events like goals or cards.

Understanding Brazilian Live Betting

Live betting in Brazil shares many fundamental principles with European markets. However, Brazil's market is still developing, and bettors lean towards familiar betting options. Customer behavior in live betting is influenced by match dynamics. Experienced Brazilian bettors act similarly to their European counterparts, with a focus on local events.

The Speed of Odds Adjustment

Odds adjustments in real-time betting can occur within seconds, but speeds can vary based on factors like data source and event type. The transition from the pitch to the data feed entails critical elements such as low latency, robust models, and effective risk management to ensure a reliable customer experience.

Challenging In-Game Scenarios

One of the toughest events to price in a match is a red card due to its lasting impact. Different match situations require sophisticated models that consider various factors like team strength and the player's role.

Live Betting Beyond Football

While football remains dominant, sports like tennis and volleyball suit live betting well due to structured gameplay. Adapting live betting for sports like MMA requires distinct designs catering to its unique scoring mechanisms.

The Role of Micro Markets

Micro markets, such as next corner bets, can add value and engagement if they have clear customer propositions and responsible gambling controls. They should not merely be introduced to increase betting frequency.

Combating Match-Fixing and Problem Gambling

Operators must implement distinct, rapidly responding systems to address match-fixing and protect at-risk players. Integrity concerns and player protection require different approaches yet both need AI to recognize concerning patterns swiftly without replacing human intuition.

The Impact of AI on Live Betting Odds

AI is a crucial tool in live betting, recalculating probabilities and adjusting odds dynamically across multiple markets. While it helps in identifying suspicious betting patterns, fully autonomous systems remain aspirational.

Local Operators’ Edge

Local operators like Casa de Apostas can better understand and adapt to Brazilian customer needs, quickly resolving issues and tailoring communication. This proximity can offer a competitive edge when translated into execution and customer experience.

SBC Summit 2026, hosting industry leaders, will take place at the Feira Internacional de Lisboa from September 29 to October 1, attracting over 40,000 attendees.