Sportradar Extends Euroleague Basketball Data and Betting Rights Until 2031

The extension of the agreement between Sportradar Group AG and Euroleague Basketball ensures the exclusive distribution of official data and audiovisual rights for betting from the 2026-27 season until 2031. Thus, Sportradar will continue to be the sole global provider of official data for both tournaments for at least five more years.

Renewal of the Agreement and International Scope

The expansion of this collaboration was officially announced on August 26, 2026. From the start of the 2026-27 season, Sportradar will maintain the international distribution of data and AV rights for betting covering over 650 matches per year from the EuroLeague and BKT EuroCup.

The renewed rights consolidate Sportradar's position in the sector, having initially acquired them through the purchase of IMG ARENA in 2025. According to the companies, the extension covers all global markets and grants operators ongoing access to premium content for sports betting and fan engagement products.

Integration of Official Data in Betting and New Markets

Sportradar emphasized that the renewal supports the continuous integration of official data into its betting and engagement products, promoting the development of advanced markets such as "micro" betting and individual player markets. This evolution will enable operators to offer instant and personalized markets for sports betting users, enhancing fan engagement and dwell time on the platforms.

The exclusivity of official data ensures the product's connection to reliability and integrity protection, key priorities for both international operators and sports competition organizers.

Integrity Services and Competition Protection

The agreement also renews Sportradar's commitment to provide integrity services to Euroleague Basketball. It includes global monitoring of betting through the Universal Fraud Detection System (UFDS), powered by artificial intelligence, and the organization of training workshops aimed at players and executives. These initiatives aim to mitigate the risk of match-fixing, protect the reputation of the tournaments, and offer additional regulatory guarantees to stakeholders.

“We are pleased to extend our partnership with Sportradar, a partner that shares our commitment to innovation and the premium experience for fans globally. This renewed agreement reflects the strength of both EuroLeague and EuroCup as leading platforms for major international organizations. It is not just a transactional relationship but a shared strategic commitment to technological development and the evolution of our properties in the long term” (Chus Bueno, CEO of Euroleague Basketball).

Innovation, Technology, and Long-Term Development

Both Euroleague Basketball and Sportradar have highlighted the strategic nature of this alliance. According to Moritz Gloeckler, Executive Vice President of Rights and Strategic Projects at Sportradar, the extension "secures the company’s position as a leading official data rights holder in one of the most bet-on disciplines globally." Additionally, he noted that this pact opens up new marketing and innovation opportunities for Euroleague Basketball.

Sportradar will use these strengthened rights to launch new technological solutions aimed at maximizing fan experience, with products scheduled to be progressively rolled out during the agreement period.

Implications for Operators, Platforms, and the Market

The agreement impacts betting operators, technology platforms, and service providers across the international market, which will continue to be supplied with official data and qualified audiovisual content. For operators, exclusivity facilitates access to regulated markets and strengthens regulatory compliance in jurisdictions where the authenticity of data and live signals are an operational requirement.

In summary, the renewal until 2031 marks the continuation of an inter-institutional strategy focusing on innovation, integrity, and the international expansion of sports betting associated with top-level European basketball.