Sportradar Secures Euroleague Basketball Data and Betting Rights Through 2031

Sportradar Group AG will continue as the exclusive global distributor of official Euroleague Basketball data and audiovisual (AV) betting rights through the 2030–31 season, starting from 2026–27. The expanded agreement, announced jointly by Sportradar and Euroleague Basketball, encompasses more than 650 games each season across the EuroLeague and BKT EuroCup competitions worldwide.

Sportradar–Euroleague Basketball Deal: Core Terms and Scope

The new deal extends an existing partnership, originally established following Sportradar’s acquisition of IMG ARENA in 2025. Under the agreement, Sportradar will offer:

• Exclusive distribution of live, official Euroleague Basketball data to betting operators globally
• AV streaming rights for more than 650 matches per year covering EuroLeague and BKT EuroCup
• Integration of the rights from the start of the 2026–27 season through to 2031

This contract ensures that international operators will retain uninterrupted access to live EuroLeague and EuroCup data and video feeds for betting and fan engagement products. The renewal marks a strategic step for both Sportradar and Euroleague Basketball in a sports data sector that has become increasingly competitive, particularly in basketball.

Expanding Product Features: Micro Betting and Player Markets

Sportradar intends to use the extended rights to further develop its betting products. According to the company, one priority will be "expanded micro betting and player markets," leveraging official data to enable new formats and real-time wagering opportunities. These advancements are expected to appeal to sportsbook operators seeking innovative offerings for basketball bettors and fans.

The depth and breadth of rights will also allow Sportradar’s trading and integrity teams to layer live statistics and video seamlessly into user experiences on regulated platforms. The company’s track record with large-scale basketball events positions it to deliver comprehensive, compliant content to partners across multiple jurisdictions.

Integrity Services and Industry Commitments

As part of the deal, Sportradar will continue providing integrity services for Euroleague Basketball. This includes bet monitoring via the company’s Universal Fraud Detection System, powered by AI, along with ongoing educational workshops for players and team administrators. Euroleague Basketball and Sportradar position this as a joint effort to maintain integrity and transparency in one of the world’s most heavily bet-on sports.

"We are pleased to extend our partnership with Sportradar, a trusted partner that shares our commitment to innovation and delivering premium experiences for basketball fans around the world," said Chus Bueno, CEO of Euroleague Basketball.

Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, commented: "Winning this tender extends our portfolio of official basketball data and opens up new commercialization opportunities for Euroleague Basketball starting with a set of new, innovative basketball solutions we’re building to enhance the fan experience and plan to roll out over the course of the partnership."

Commercial and Strategic Rationale

This renewal is a direct consequence of Sportradar’s 2025 acquisition of IMG ARENA, through which it consolidated its position as the principal rights holder for Euroleague Basketball betting data and streaming. The partnership aligns with both organisations’ efforts to grow digital fan engagement, media partnerships, and regulated betting opportunities on a global scale.

For Euroleague Basketball, this deal secures distribution to the world's leading sportsbook operators and ensures continued investment in technology and product innovation. For Sportradar, it maintains the company’s data pipeline to sportsbook clients and fortifies its position within top-tier basketball, one of the highest-volume categories in regulated sports betting.

Looking Ahead: What Changes for Operators and Platforms

Operators that rely on Euroleague and EuroCup markets for trading, product development, and betting content gain long-term certainty over data access and streaming integration. The extended agreement also supports the adoption of richer market offerings, improved integrity protocols, and enhanced fan interactivity. The deal matches wider industry movements toward official rights-based content delivery and stricter compliance frameworks across regulated markets.

Euroleague Basketball, EuroLeague, and BKT EuroCup will remain at the heart of Sportradar’s offering to both established and emerging sportsbook brands, culminating in a premium data and streaming suite spanning at least 650 games per season until 2031.