WSF Odds presents 48 new football betting markets at SBC Summit

WSF Odds returns to the SBC Summit this year with a concrete proposal: an expanded portfolio of football betting that adds 48 new themed markets for teams and matches, available both pre-match and live. The company will showcase these additions at stand C118, highlighting the growing interest from operators and partners following the positive results achieved during the 2026 World Cup. Executives will share detailed data on the performance of these bets with participating operators and platforms.

48 New "More Than" Markets: Breadth and Segmentation in Football Betting

WSF Odds' latest launch includes 48 additional markets under the "More Than" format, focused on specific actions from the match such as shots, shots on goal, fouls, cards, corners, offside, and defensive interventions. This approach allows operators to diversify the offering in widely recognized statistics, both in team and match markets, and over different periods of play. The depth achieved expands betting markets on players, teams, and goals, integrating options for both pre-match and live.

The operational logic of WSF Odds is simple: literally convert every action recorded on the field into a market opportunity. Thus, the product evolves from traditional bets (result, top scorer) into a scheme where users can track the individual performance of footballers and the specific incidents of each match.

2026 World Cup: Performance and Figures

During the 2026 World Cup, the football portfolio of WSF Odds was tested under maximum demand conditions. Only between June and July, the amount wagered reached €163.8 million, with a total GGR of €27.1 million. These figures support the company's argument about the value of offering a deeper range of special bets during high-impact events for operators. The WSF Odds team anticipates these performance data will be presented in detail to attendees and will answer questions about the potential of these prop models in wholesale environments.

The Impact of Real-Time Data on Live Odds

WSF Odds’ central proposition for operators and platforms lies in the ability to cover individual events and statistics during the match, from shots and player passes to corners and team cards. By incorporating more markets focused on immediate action, the speed and quality of real-time data determine the effective formation and management of odds.

Luca Bertoli, spokesperson for WSF Odds, will participate in the panel "Sportstech Intelligence: How Real-Time Data Enhances Odds Setting," scheduled from 1:00 PM to 1:40 PM on the Technology & Innovation stage, Sports Betting Innovation, Stage 3 of the congress. In this panel, alongside representatives from Betclic, Genius Sports, LeoVegas Group, and Ned Loterij, they will discuss how data models are redefining live betting management. According to Bertoli:

"Football betting is increasingly focused on moments and individual performances. This creates more options for users but demands greater robustness in product, data, and trading experience to adjust so many odds as the match progresses."

The emphasis is on the integration of data quality, models, and operational experience to sustain broad portfolios in a fast-paced context.

WSF Odds Presence and Agenda at SBC Summit

Throughout the SBC Summit, the WSF Odds team will showcase its expanded portfolio, present the 48 launched markets, and share World Cup metrics with bookmakers and platform partners. Attendees at the event will be able to examine performance data, review integration scenarios, and discuss the development of highly specialized sports betting markets.

WSF Odds positions itself in the industry as a technology-focused provider for player, team, and goal markets, emphasizing flexibility for sportsbooks in pre-match and live operations. The company continues to focus on expanding the range of available actions as markets, relying on the continuous improvement of real-time data sources and pricing models.

About WSF Odds

WSF Odds is a sports betting technology provider focused on generating pre-match and live odds for player, team, match, and top scorer markets. Its football-oriented portfolio offers operators an expanded variety of options on statistics and specific actions from players or teams during the match.