WSF Odds Unveils 48 New Football Team and Match Props at SBC Summit

WSF Odds returns to the SBC Summit, presenting an expanded football betting portfolio featuring 48 new team and match "More Than" markets. Operators now have a broader selection of props, covering everything from shots and cards to offsides and tackles. The enhanced offering was demonstrated during the 2026 World Cup, where the portfolio drove €163.8 million in turnover and €27.1 million in gross gaming revenue (GGR) over June and July.

Expanded Football Props at SBC Summit

At booth C118, WSF Odds is showcasing its latest set of football betting markets. This launch introduces 48 new statistical markets for teams and matches, adding depth to their core focus on actionable events within a match. The new “More Than” markets span:

• Shots and shots on goal
• Fouls
• Cards
• Corners
• Offsides
• Tackles

These additions help operators offer more granular bets during pre-match and live wagering, across both team and match perspectives and within different match periods. The expanded catalogue enables sportsbooks to diversify beyond traditional results and goalscorer bets, allowing punters to engage with individual moments or team outcomes in real time.

WSF Odds’ Model: Every Action a Market

WSF Odds’ operating model is based on pricing every tangible action from a football match, effectively turning shots, fouls, cards, and corners into distinct betting markets. By adopting this approach, the company provides platform partners a richer, more engaging betting experience. Their methodology is not limited to standard statistics, but covers a breadth of match activity, offering:

• Player-focused props
• Team-level props
• Full match period segmentation

This comprehensive structure has helped WSF Odds appeal to operators searching for differentiated props content, particularly in major events such as the World Cup.

Performance Metrics: World Cup 2026 Results

During the 2026 World Cup in June and July, WSF Odds’ football props delivered exceptional engagement. The portfolio saw a turnover of €163.8 million and GGR of €27.1 million. These results reinforce the demand for deeper and more varied prop options, especially during flagship football tournaments.

Performance data from the World Cup will be presented at SBC Summit, with WSF Odds inviting attendees to their booth for details on turnover, product uptake, and best-performing markets.

"Football betting is moving further into individual moments and performance. That creates more choice for the bettor, but it also puts more demands on the product behind the odds. You need the data, the models and the trading experience to price a large number of markets while the match is moving quickly." — Bertoli, WSF Odds

Live Data, Smarter Odds: Conference Programme Participation

WSF Odds’ engagement with the SBC Summit extends to the conference stage. Bertoli will join a panel titled “Sportstech Intelligence: How Live Data Shapes Smarter Odds” on the Technology & Innovation Stage, Sports Betting Innovation, Stage 3, from 13:00 to 13:40. He will discuss how real-time sports data and modelling are evolving in-play betting, joining representatives from Betclic, Genius Sports, LeoVegas Group, and Ned Loterij.

The discussion aligns directly with WSF Odds’ product philosophy, which depends on the speed and reliability of live data to price an increasing array of markets. Efficient trading and accurate odds rely on the seamless integration of real-time statistics into both pre-match and in-play offers, a point likely to feature strongly on the panel.

Operator Opportunities at SBC Summit

Throughout SBC Summit, operators, platform vendors, and partners can interact with the WSF Odds team at booth C118. The team is demonstrating the new markets’ capabilities and discussing the commercial impact evidenced during the World Cup. Partners can review detailed analytics, ask questions about product mechanics, and share feedback on market needs.

WSF Odds’ football-focused technology enables sportsbooks to complement standard markets with player and team props that respond to the nuances of live match events. As demand for differentiated props increases, building products around live football data and advanced modelling becomes more central to operator strategies. Those interested in the latest performance data, expanded market range, or the underlying tech driving prop innovation can access resources directly at the Summit.

About WSF Odds

WSF Odds is a sports betting technology provider specialising in pre-match and live odds across player, team, match and goalscorer markets. Its platform is tailored to sportsbooks seeking to deepen their football content, using individual player performance, team statistics, and specific match actions as market drivers. WSF Odds continues to invest in expanding both the breadth and detail of its props offering, working alongside operators to meet growing demand for market variety and in-play engagement.