Partouche completes €3m renovation and reopens Casino de Calais

Partouche has completed a €3m renovation of its Casino de Calais and formally unveiled the refurbished venue on 5 October 2026. The works added a 164 m² extension, refreshed dining areas and a renewed gaming floor; the company said €500,000 of the investment was spent on new slot machines and electronic roulette terminals. Management and invited guests attended the reopening after more than 18 months of works.

What changed on the gaming floor after the Partouche Calais renovation

The refit reshaped the casino’s core offering. The Calais venue now presents 75 slot machines and 24 electronic gaming stations, which include seven electronic blackjack terminals. The room retains two traditional blackjack tables alongside the new electronic terminals. Partouche also created a new entrance and expanded the primary gaming area as part of the 164 m² extension.

Operators and vendors will note the split between analogue and electronic table capacity: the property preserved live blackjack play while materially increasing electronic options through automated tables and roulette terminals. The source of the gaming hardware investment is explicit — €500,000 allocated to new slots and electronic roulette — leaving €2.5m of the reported €3m renovation budget to cover the extension, venue works and dining-area refurbishment.

Dining and guest flow changes: two distinct restaurant spaces

The casino’s restaurant areas were completely remodelled. The venue now offers two complementary spaces. Bistrot Le Touquet is positioned for shared meals with family or groups, while Brasserie des Jeux sits within the slot-machine zone and is intended as a place for players to take a break during a visit. The reconfiguration is designed to keep food-and-beverage revenue on site and to support longer customer dwell times on the gaming floor.

These changes align with how contemporary casino operators parcel out F&B to diversify spend: a social bistro for covers and a casual brasserie embedded in the gaming area for shorter visits.

Customer response and commercial results

Initial customer feedback has been positive and Partouche reported a 4.97% increase in attendance following the reopening of the various areas. During the 2024–2025 financial year the Calais property recorded gross gaming revenue of €6.46m, a performance that places the venue 124th in the French rankings for casino GGR.

The attendance uplift reported since reopening gives an early read on customer acceptance of the new layout and product mix. The balance between adding electronic stations and preserving traditional table games appears to have mitigated potential disruption to regular patrons while broadening the appeal to players who favour electronic formats.

Manager comment and operational framing

“Our customers are delighted with the change and thrilled by the new décor and the new range of games we now offer them,” Jack-Ary Hamo, Director of the Partouche casino in Calais, told Journal des Casinos. “We wanted to modernise the establishment while maintaining the friendly and family atmosphere that connects us to our customers and is part of the identity of the Casino de Calais.”

Hamo framed the project as a dual task: modernisation of the site’s offer while preserving the venue’s established identity. That approach is likely designed to protect incumbent customer loyalty even as Partouche targets incremental visits from patrons attracted by electronic tables and refreshed hospitality.

Strategic implications for Partouche and suppliers

For the operator, the €3m capital expenditure represents a targeted investment in both product and place. The explicit hardware spend of €500,000 signals continued vendor opportunities in slots and electronic table markets. Suppliers of slot cabinets, automatic roulette and electronic blackjack terminals should view the project as a concrete hire-to-buy reference when pitching to other regional venues.

Platform and venue suppliers should expect interest from Partouche and peers in replicating elements of the Calais refit: a clearly defined entrance, an enlarged gaming footprint, and segregated F&B offers that support different visit purposes. The model also presents a reference point for the commercial case linking capital investment to attendance and GGR outcomes: management reported a 4.97% attendance uplift against a prior GGR base of €6.46m for the 2024–2025 year.

Local market context and rankings

Casino de Calais remains a regional property within Partouche’s broader French estate. Its 2024–2025 GGR of €6.46m and position at 124th in national rankings give the venue a modest scale by French standards. The refit does not change the property’s ranking immediately but aims to support incremental revenue and footfall growth that could influence future season results.

Partouche’s decision to invest in Calais follows the common operator pattern of mid-sized capital projects: improve guest experience, refresh product mix, and protect recurring local customer bases while attracting new players through electronic formats.

Where readers can find more on venue moves and product investment

Coverage of venue reopenings and hardware spend is increasingly important for suppliers and investors seeking market signals. For more reporting on property changes see our casino section; for vendor and commercial analysis consult our b2b coverage. Timely announcements and industry reactions are tracked in the site news feed.