BGaming brings WE CARE. WE ACT sustainability drive to Portugal at SBC Summit Lisbon

BGaming extended its WE CARE. WE ACT sustainability initiative to Portugal around SBC Summit Lisbon on 7 October 2026, building its stand from recycled panels, cutting printed collateral by approximately 16 kg of paper, and backing education projects in Porto with non-profit VIVA Lab. The company also staged a beach clean-up with the Lisbon Oceanarium and altered event merchandise to use organic and recycled materials.

What BGaming did at SBC Summit Lisbon

BGaming said it constructed its SBC Summit stand using panels made from recycled materials and reduced printed collateral by issuing visitors a single recyclable card with a QR code. The company reported that move to digital materials avoided printing roughly 16 kg of paper. Changes to merchandise at the event included items made from organic cotton and custom poker sets produced from 100% recycled plastic.

The supplier specification BGaming cited states that more than 95% of the material used in the poker sets came from post-consumer waste and that no glue or toxic additives were used. BGaming also distributed carabiners made using 7 kg of recycled plastic across the event footprint.

Beach clean-up with Lisbon Oceanarium and local activity

After the expo, BGaming participated in a beach clean-up organised by the Lisbon Oceanarium. The company said its team collected 2 kg of plastic waste and 1 kg of cigarette butts in two hours. The clean-up was a hands-on execution of the WE CARE. WE ACT message on-site rather than a symbolic gesture.

Porto partnership: VIVA Lab and the Precious Plastic programme

BGaming has partnered with Porto-based non-profit VIVA Lab to support the lab’s Precious Plastic project and its Plastic Play educational activities. The programme will run a series of 10 activities for up to 240 students, during which approximately 60–70 kg of polypropylene (PP) will be transformed.

The initiative includes development of a manual so the activities can be replicated by other spaces operating Precious Plastic machines across Europe. VIVA Lab Porto will lead the educational delivery in Porto while BGaming provides funding and material support.

Why BGaming framed the effort as WE CARE. WE ACT

BGaming positioned the roll-out in Lisbon and Porto as an operationalisation of its WE CARE. WE ACT campaign rather than a one-off PR effort. The company's CMO, Kate Puteiko, framed the move to Portugal and the local activity as reciprocal:

"WE CARE. WE ACT is not just a slogan for us; it is a principle we operate by. Lisbon is such a marvelous city, and it welcomes the entire industry every year for the expo. We want to make sure that we, as part of the industry, give back to Portugal." — Kate Puteiko, CMO, BGaming

Puteiko emphasised team involvement when describing the beach clean-up: "It is easy to say you care, but actually getting involved and doing something is what really matters."

VIVA Lab's view and the educational angle

Alexandra Baltazar, Chief Education Officer at VIVA Lab Porto, said the partnership expands the reach of Plastic Play and supports hands-on learning about recycling and the circular economy.

"This partnership has been very important for VIVA Lab because it allows us to reach and inspire more young people through Plastic Play, using plastic recycling as a hands-on tool for learning about sustainability and the circular economy." — Alexandra Baltazar, Chief Education Officer, VIVA Lab Porto

Baltazar added that the manual under development will allow the activities to be replicated across Europe by other spaces working with Precious Plastic machines.

Practical changes and supplier claims

BGaming supplied specifics about materials and supplier claims rather than broad commitments. The firm highlighted:

• use of stand panels made from recycled materials for its SBC Summit build;

• replacement of multiple printed leaflets with a single recyclable QR card to avoid printing ~16 kg of paper;

• event merchandise in organic cotton and poker sets made from 100% recycled plastic with >95% post-consumer waste content and no glues or toxic additives;

• distribution of carabiners made from 7 kg of recycled plastic.

Those are discrete, auditable inputs BGaming can point to when reporting the local environmental footprint of its presence at SBC Summit Lisbon.

How this maps to event and partner activity

BGaming paired on-stand choices with two off-stand activities: a beach clean-up run with the Lisbon Oceanarium, and an education partnership in Porto with VIVA Lab that will convert 60–70 kg of polypropylene through classroom and workshop activity across 10 sessions for up to 240 students. The education component includes a replication manual intended to scale the approach beyond Porto.

What operators and suppliers should watch next

Operators, platform vendors and event teams can expect suppliers to increasingly cite post-consumer content percentages, the absence of adhesives or toxic additives, and kilogram-level waste savings as measurable outputs for sustainability claims at trade expos. BGaming's dataset for Lisbon — kilograms of paper avoided, recycled-plastic volumes used, and waste collected during a timed clean-up — is the kind of granular evidence procurement teams will request when evaluating event partners and branded merchandise suppliers.

BGaming's activities at SBC Summit Lisbon and its Porto partnership with VIVA Lab illustrate how a supplier can bundle on-site waste-reduction measures, merchandise specification and education funding into a multi-faceted sustainability push.