Avanti Studios Secures Brazil Entry Through Superbet Live Casino Partnership

Avanti Studios has entered the Brazilian iGaming market through a distribution agreement with Superbet, granting the local operator exclusive access to the studio's live casino suite for one month. This partnership marks Avanti’s first appearance in South America and positions Superbet as the initial destination for players in Brazil seeking Avanti’s content.

Avanti Studios’ Expansion Plan Focuses on Brazil

Avanti Studios, aiming to grow in South America, identified Brazil as a strategic priority. The deal grants Superbet exclusive access to Avanti's live casino offering for a month, allowing the operator to differentiate itself with new content. More than twenty live dealer tables are included at launch, providing variety across classic casino games. Avanti delivers a selection tailored to local player preferences, including ten dedicated blackjack tables, some of which operate at lower stakes to appeal to a broader segment of Brazilian players.

Localised Offerings and Exclusive Game Development

A key component of the rollout is Avanti’s commitment to localisation. The live tables feature Brazilian-Portuguese speaking dealers and custom studio environments that resonate culturally with the Brazilian audience. The partnership also includes co-developed content: the two companies have created "Futevôlei Ao Vivo," a live casino title inspired by the popular sport of footvolley (futevôlei). This game will run a new match every 15 seconds and remains exclusive to Superbet users throughout the exclusivity period.

"With Brazil being a key market for Avanti’s expansion plans, we’re thrilled to be launching with one of the country’s leading operators in Superbet," said Gustaf Hagman, Co-Founder at Avanti Studios.

The agreement also covers the co-production of a live casino game featuring a prominent influencer as the dealer, designed to further encourage interaction and engagement among local players.

Superbet's Position After Securing Live Casino Exclusivity

Superbet, as a leading Brazilian operator, gains a competitive advantage by hosting Avanti’s portfolio exclusively for the first month. The early access enables it to attract players looking for unique live casino formats and games not yet available through rival platforms. The deal positions Superbet to lead the segment for an initial period, with exclusive content such as Futevôlei Ao Vivo and custom-built tables aimed at the local market.

After the exclusivity term, Avanti Studios' titles may be made available to other Brazilian operators, but for the launch period, Superbet holds the advantage in the live casino vertical.

Live Dealer and Local Content as Keys to Growth

The introduction of native Brazilian-Portuguese speaking dealers reflects a broader industry move to adapt global live casino content to local markets. For Avanti, production of culturally specific games and the focus on integrating well-known personalities—like the influencer dealer project—aims to drive player engagement, retention, and satisfaction.

This partnership highlights the increasing focus of casino suppliers on delivering both localisation and exclusive B2B content as a path to success in large, emerging markets like Brazil.

Outlook for Avanti and the Brazilian Live Casino Sector

With Brazil's regulatory environment evolving and operators seeking fresh market differentiators, Avanti Studios' collaboration with Superbet demonstrates a solution-driven approach. The agreement underlines the growing trend of integrating exclusivity windows, tailored content, and local talent into live casino offerings, cementing both partners’ commitment to innovative, market-specific B2B strategies.

Avanti’s next steps in Brazil will be watched closely by other international content suppliers as the market continues to open and diversify. The model established with Superbet could serve as a template for future expansions across Latin America.