Imagine Live inks first operator deal in Belgium and the Netherlands with Gaming1

Imagine Live has signed its first operator agreement in Belgium and the Netherlands with Gaming1, the companies announced on 2 November 2026. Gaming1 will integrate Imagine Live’s live dealer and game show titles across its local offerings in both regulated markets, with rollout and timing to be determined by each jurisdiction’s regulatory requirements.

Deployment and compliance

The planned deployment covers live dealer games and game show formats. The partners said the rollout will be delivered in line with jurisdiction-specific requirements, with regulatory compliance and player protection highlighted as priorities. The companies did not disclose a launch date, saying the scope and timing will be determined per market in accordance with applicable regulatory requirements.

Supplier footprint and portfolio

Imagine Live develops and produces content from studios in Armenia, Romania and Spain, where it operates more than 200 tables. The supplier added that since launching in 2022 it has expanded its portfolio to 19 game types.

“Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022,” said Nadiya Attard, Chief Commercial Officer at Imagine Live.

“Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment,” said Charlène Renier, Public Relation and External Communication Manager at Gaming1. "In both Belgium and the Netherlands, our approach to this partnership is guided by technical quality, regulatory compliance and player protection, with due regard for the specific requirements of each of these regulated markets."

Gaming1 will integrate Imagine Live’s content across its local offerings in Belgium and the Netherlands, subject to local requirements and approvals. The agreement marks Imagine Live’s first operator launches in both regulated markets. Gaming1 will manage the operator integration and compliance work, and the rollout will follow each market’s timetable and rules on player protection and licensing. Imagine Live retains production from its studios in Armenia, Romania and Spain.