Imagine Live inks distribution deal with Microgame to grow in Italy

Imagine Live has integrated its live dealer portfolio with Microgame to expand distribution in Italy, the companies announced on 21 October 2026. The agreement gives Imagine Live access to Microgame’s network of 35+ licensed operators across online and retail channels and begins a localised rollout including Italian-language content.

Deal scope and rollout

The integration makes Imagine Live’s live dealer games and original game shows available through Microgame’s platform. Titles positioned for the Italian market will be included in the initial rollout, notably Blackjack Italiano, which features native Italian-speaking dealers. Imagine Live’s wider catalogue will also be distributed via Microgame, with game shows such as Land of Ra and Roulette Rouge named by the partners.

Executive comments

"Italy is a market with real potential for us and partnering with Microgame as our first aggregator there is an important step in realising that ambition," said Nadiya Attard, Chief Commercial Officer at Imagine Live. "We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences. We now have the opportunity to bring that content to a much larger network of Italian operators, working with a team that knows the market and has strong relationships across the industry. We’re excited to see what we can achieve together."

Francesco Cuzzupoli, Gaming & Sales Director at Microgame, said: "Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform. The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market. We see real value in bringing this content to our operator partners and look forward to working with the Imagine Live team to make the most of this partnership."

Microgame will distribute the content to operators across Italy; the companies described the agreement as a strategic step for Imagine Live’s local expansion. For operator and platform business readers, the integration highlights aggregator-led distribution into the Italian market and a focus on localised live-content offerings. For more on industry deals see b2b coverage.