Hub88 Adds Imagine Live’s Full Portfolio to Strengthen Live Casino Offering

Hub88 has finalized a partnership with Imagine Live, expanding its live casino content with unique, market-adapted games and shows now accessible to all operators using the Hub88 platform. Under this agreement, Imagine Live’s tables and proprietary game show formats join Hub88's aggregation system, so connected operators can deploy new content rapidly without technical barriers.

Hub88’s Aggregation Model Enhances Access to Imagine Live Content

Operators integrated with Hub88 can add Imagine Live’s portfolio immediately, bypassing additional technical development. This approach reduces deployment timelines, with no separate builds required for new providers. Nadiya Attard, Chief Commercial Officer at Imagine Live, noted,

“Hub88 has created a unique eco-system where our content can deliver lasting commercial value for operators looking for a different flavour of live casino with high attention to detail and over quality behind every interaction. This partnership takes that work to a far wider audience and lets operators bring it live at their own pace.”

The aggregation model is central to how new content and experiences are delivered efficiently in the casino vertical, providing partners with fast entry into new product areas.

Distinctive Offerings: Table Games and Game Shows Tailored to Local Markets

Imagine Live produces its games from physical studios located in Armenia, Romania, and Spain. Dealers present in the language of each served market. Set design, dealers’ attire, and table limits are also customized for particular regional audiences, ensuring locally resonant content. The new distribution covers:

• Traditional table games: blackjack, roulette, baccarat, Dragon Tiger
• Proprietary game shows: including Land of RA and Roulette Rouge, developed as standalone products rather than table derivatives

Brand-customization also features, as operators can access bespoke or branded studio builds designed to differentiate their live casino experience amid increased competition. The shift from expanding portfolio size towards deeper brand alignment mirrors wider trends in live casino development.

Imagine Live’s Market Reach and Growth Strategy

Founded in 2022, Imagine Live operates over 200 tables and maintains production studios in three European jurisdictions. Its footprint extends to 17+ regulated markets. Studio infrastructure supports localized player experiences, an approach increasingly favoured as live casino content moves away from generic catalogue models.

Hub88 provides platform partners with a unified integration, granting access to thousands of gaming titles: slots, table and crash games, plus an expanding live content suite. This single-integrator approach allows operators flexibility and operational efficiency as they introduce new content to their offerings.

Commentary from Hub88 on Live Casino Trends

Jessica Inglott, Head of Supplier Relations at Hub88, commented,

“Operators have stopped treating live casino as a single box to tick. They want depth in the vertical, and they want tables their players recognise as built for them. Imagine Live delivers on both counts, and adding the full portfolio, tables and game shows alike, gives our partners a strong option in a category that keeps growing.”

Live casino as a vertical now demands localization, with emphasis on bespoke experiences. Partners increasingly prefer offerings where players can recognise the content as tailored, rather than mass-market. The Hub88–Imagine Live arrangement directly responds to this evolution in market expectations.

Commercial Value and Next Steps for Operators

The collaboration grants operators instant access to Imagine Live’s game suite, with the ability to incorporate both generic and branded tables under a single, streamlined integration. For operators seeking to extract more value from their live category or pursue new gaming approaches, this partnership offers:

• Access to a variety of localized casino tables and unique game shows
• Streamlined technical onboarding via Hub88’s platform
• Scalability in deploying branded and dedicated studio builds

In a period when live casino remains central to operator innovation, the flexibility and speed delivered by the Hub88 aggregation model—with the new addition of Imagine Live—enhances partner offerings in multiple regulated landscapes.