Hub88 Expands Its Portfolio with Imagine Live Game Shows and Tables

The partnership signed between Imagine Live and Hub88 will enable the full catalog of live casino from the studio to reach operators connected to the aggregator’s platform without the need for additional technical developments. Operators already working with Hub88 will be able to offer table games, game shows, and dedicated studios from Imagine Live, speeding up the market entry of these products and simplifying the integration.

Direct Integration: Advantages for Operators and Market

The agreement operates under an aggregation model: any operator associated with Hub88 will have the option to immediately add the tables and game shows of Imagine Live, eliminating the need for independent technological implementations. This framework significantly reduces time to market and facilitates the growth of the live casino offering in response to local and brand demands.

Imagine Live produces its games in physical studios located in Armenia, Romania, and Spain. Its dealers address players in the target audience's language, and the tables, uniforms, and limits are adapted for each segment. Distribution through Hub88 allows scaling these contents without losing the local detail that characterizes the brand.

The Imagine Live Portfolio: Classic Tables and Unique Titles

From this agreement, the catalog transferred to Hub88 includes the essential table games of Imagine Live—blackjack, roulette, baccarat, and Dragon Tiger—plus proprietary game shows, prominently featuring Land of RA and Roulette Rouge. Unlike simple table variants, these titles have been developed as a differentiated offering, aimed at specific audiences and emerging trends in the live casino segment.

Dedicated Studios and Custom Content

Imagine Live makes available to operators the possibility of accessing dedicated studios and versions of brand content. This line responds to the increasing competitive pressure in live casino, where personalization and content fidelity prevail over the general size of the catalog. Founded in 2022, the company operates over 200 tables across three studios, serving operators in more than 17 markets. The focus on dealer quality, ambiance, and table construction is central to the provider's strategy.

Hub88: Game Aggregator with Unique Integration

Hub88 operates as an aggregator platform that provides access to thousands of titles in a single integration environment. Its offer covers slots, traditional table games, crash titles, and live content. With the incorporation of Imagine Live, the live casino vertical on Hub88 adds depth and diversity to its catalog, gaining flexibility and added value for operators looking to differentiate their brand proposition.

Jessica Inglott, Head of Supplier Relations at Hub88, comments:

"Operators have stopped viewing live casino as a mere requirement. They seek depth in the vertical and tables that their players recognize as designed for them. Imagine Live fulfills both objectives, and with the addition of its complete portfolio, our clients gain a solid option in a growing category."

On the part of Imagine Live, Nadiya Attard, Chief Commercial Officer, indicates:

"Hub88 has created a unique ecosystem where our content can provide lasting commercial value to operators seeking a different live casino, with attention to detail and quality. Our studios and dealers are the reason partners choose us, and this alliance will allow us to reach a much wider audience."

Competitive Dynamics and Prospects for the Live Casino Segment

The live casino segment is showing a shift in priorities. Operators now value the personalization of tables and differentiated experiences more than just the volume of aggregated games. The integration of Imagine Live into Hub88 responds to this dynamic, offering content tailored for specific markets and enhancing the offering of dedicated studios. The presence in countries such as Armenia, Romania, and Spain, along with expansion into more than 17 markets, reinforces Imagine Live's position as a relevant provider in Europe and enables operators to benefit from adapted studios and original content, an aspect that is increasingly considered to attract and retain players in a competitive environment.

Conclusion: Rapid and Differentiating Integration

The collaboration between Hub88 and Imagine Live represents an agile alternative for operators looking to enrich their live casino offering. Both traditional games and Imagine Live’s game shows will be available to operators aiming to differentiate their catalog and personalize their proposition, maintaining a high standard of localization and detail. The strategy of both companies focuses on providing depth and flexibility to the live casino vertical without sacrificing brand identity or proximity to the player.