Hub88 incorporates Imagine Live's portfolio into its live casino offering

The aggregation platform Hub88 has signed an agreement with Imagine Live to distribute its live casino portfolio among operators connected to its network. The integration, under a classic aggregation model, allows any operator already collaborating with Hub88 to add Imagine Live's table games and game shows without additional technical development, significantly reducing time to market.

Imagine Live's Offer: Personalized Tables and Game Shows

Imagine Live produces its games in physical studios located in Armenia, Romania, and Spain, employing dealers who are fluent in the language of each market served. The design of the sets, uniforms, and table limits are specifically tailored for different player profiles. These local details are not lost when accessing content via Hub88, enabling the retention of personalization as a competitive advantage.

The transferred offer includes predominant titles in live casino: blackjack, roulette, baccarat, and Dragon Tiger, in addition to exclusive game shows such as Land of RA and Roulette Rouge. Imagine Live has positioned these titles not just as extensions of its tables, but as a differentiating line within its catalog.

Benefits for Operators: Simplified Integration and Access to Dedicated Studios

Thanks to Hub88’s aggregation model, operators can add the complete portfolio of Imagine Live in a single integration process. This facilitates the incorporation of live games, ranging from traditional titles to custom studios and exclusive brands— a segment where Imagine Live has focused as the market shifts from prioritizing game quantity to personalizing content for each brand.

Currently, Imagine Live operates over 200 live tables and its coverage extends to more than 17 regulated markets. Through Hub88, operators gain access not only to these table games and game shows but also to thousands of additional titles spanning slots, “crash”, and other live formats, all via a single technical integration.

Perspectives on the Agreement from the Companies

Regarding the new alliance, Nadiya Attard, Chief Commercial Officer of Imagine Live, stated:

"Hub88 has created a unique ecosystem for our content to provide sustained commercial value to operators seeking a different live casino offering, characterized by attention to detail and quality in every interaction. Our studios and our dealers are the reason partners choose us. This agreement expands our reach and allows operators to launch the product at their own pace."

On Hub88's side, Jessica Inglott, Head of Supplier Relations, added:

"Operators have stopped treating live casino as just another requirement. They now seek depth in the vertical and tables that players identify as made for them. Imagine Live meets both demands, and adding their full portfolio — both tables and game shows — provides our partners with a solid alternative in a category that continues to grow."

Industry Context: Personalization as a Trend in Live Casino

The surge in demand for differentiated experiences has shifted the sector's focus from simple extensive catalogs to proposals that reflect brand identity and adapt the experience to local audiences. Imagine Live has capitalized on this trend through dedicated studios and the creation of targeted products, while Hub88 offers its operators maximum flexibility to integrate new suppliers and innovate in the offering.

The alliance between both companies strengthens the ability to distribute personalized content and equips each operator with tools to stand out in both mature markets and emerging live casino environments.

International Expansion and Access to Key Regulated Markets

Founded in 2022, Imagine Live has undergone rapid expansion of its infrastructure, opening studios in Armenia, Romania, and Spain. Its presence in over 17 jurisdictions reinforces the appeal of the partnership for Hub88 and its operators, who seek suppliers capable of meeting regulatory requirements and quickly adapting to the demands of each region.

The incorporation of Imagine Live into Hub88's ecosystem provides a direct route for operators in multiple markets to expand their live casino catalog without facing technical barriers, allowing specialized content to reach new audiences efficiently.