Hub88 Integrates Imagine Live’s Full Portfolio of Game Shows and Tables

Hub88 has added Imagine Live’s suite of live casino offerings—including core tables and proprietary game shows—to its aggregation platform, providing connected operators with immediate access and minimising technical integration burdens. The partnership uses an aggregation delivery model, enabling operators already partnered with Hub88 to incorporate Imagine Live content without a separate build, allowing for faster deployment and streamlined scalability in diverse markets.

The Hub88–Imagine Live Partnership: Streamlining Live Casino Integration

According to the agreement, every operator tied into Hub88’s platform can now offer Imagine Live’s full portfolio. This integration applies to both classic table games and branded game shows, reflecting increased demand for varied live casino experiences. The aggregation model not only hastens time-to-market but ensures that content delivered via Hub88 maintains its bespoke presentation and local market fit.

Jessica Inglott, Head of Supplier Relations at Hub88, said:

“Operators have stopped treating live casino as a single box to tick. They want depth in the vertical, and they want tables their players recognise as built for them. Imagine Live delivers on both counts, and adding the full portfolio, tables and game shows alike, gives our partners a strong option in a category that keeps growing.”

Imagine Live Content: Game Shows and Localised Studio Builds

Imagine Live, founded in 2022, operates more than 200 tables across studios in Armenia, Romania, and Spain. The provider focuses on:

• Live dealer tables in blackjack, roulette, baccarat, and Dragon Tiger
• Unique game shows, notably Land of RA and Roulette Rouge
• Custom set design and market-specific dealer hosts
• Table limits and uniforms adapted to particular player bases

Operators can also choose dedicated and branded studio environments—a response to the sector’s pivot from sheer portfolio size to brand-aligned, locally-relevant content. These tailored builds create differentiation in a crowded market and allow brands to address distinct player communities without technical friction.

Aggregation Model: Benefits for Operators and Markets

Hub88’s central aggregation service offers content spanning slots, crash games, live and table titles through a single integration. By bringing Imagine Live’s portfolio on board, Hub88 bolsters operator choice and streamlines access to curated live casino verticals. The partnership specifically eliminates the need for technical migration or one-off integrations when adding new content—a decisive advantage amid tightening go-to-market timelines.

Nadiya Attard, Chief Commercial Officer at Imagine Live, commented:

“Hub88 has created a unique eco-system where our content can deliver lasting commercial value for operators looking for a different flavour of live casino with high attention to detail and over quality behind every interaction. Our studios and our dealers are why partners choose us. This partnership takes that work to a far wider audience and lets operators bring it live at their own pace.”

Imagine Live’s Market Reach and Growth Trajectory

From its launch in 2022, Imagine Live has expanded into over 17 markets. Its game shows and table games are accessible from studios in Armenia, Romania, and Spain, with each environment staffed by dealers fluent in local languages. That structure enables targeted market penetration and sustained local engagement, ensuring that detailed presentation, language, limits, and branding are not lost as reach scales.

The Shift in Operator Demands for Live Casino Content

The live casino sector is moving beyond core table games to embrace new forms and specialist builds. Operators using platforms like Hub88 seek:

• Broader portfolios covering tables and entertainment-focused game shows
• Content with local relevance, including language, limits, and branding
• Rapid integration and scalable deployment options

Imagine Live addresses all three, offering ready-made content and support for dedicated brand experiences, as live casino becomes increasingly central—and nuanced—in the wider casino offering.