PASINO.ch and CreedRoomz Form Strategic Alliance to Bring Live Casino to Switzerland

PASINO.ch has signed a strategic alliance with CreedRoomz, the live casino brand of the SoftConstruct group, to integrate live tables into the licensed platform of Casino du Lac Meyrin. The agreement was formalised at the SBC Summit Lisbon 2026, and the first tables are scheduled to be operational in the first quarter of 2027, subject to approval from the Swiss Federal Gaming Board (ESBK/CFMJ).

Details of the Agreement Between PASINO.ch and CreedRoomz

The collaboration positions CreedRoomz as the live casino solution provider for PASINO.ch, the licensed online platform linked to Groupe Partouche. The contract was announced in person during the SBC Summit Lisbon 2026 and will entail the broadcast of live tables from studios or integrations that comply with Swiss regulatory standards.

The initial tables will feature classic titles and entertainment formats: blackjack, roulette, baccarat, and game shows. PASINO.ch already offers a portfolio that exceeds 2,000 game references, and the inclusion of CreedRoomz aims to enhance the section of games with live dealers and streaming-produced content.

Timeline and Regulatory Condition for Launch

The first CreedRoomz tables on PASINO.ch are targeted for deployment in Q1 2027. This deployment is contingent on authorisation from the Swiss Federal Gaming Board, known in German and French as ESBK/CFMJ. The explicit mention of the regulatory body underscores that any technical and operational integration must meet the stringent requirements of the Swiss online gaming market.

Regulatory milestones include:

1. Receiving and evaluating documentation by the ESBK/CFMJ.

2. Verification of technical compliance and player protection on the PASINO.ch platform.

3. Final approval before live tables are accessible to Swiss players.

What This Means for PASINO.ch and Groupe Partouche

Groupe Partouche operates Casino du Lac Meyrin in Geneva, holder of the PASINO.ch brand in the online channel. For the historical operator, this alliance represents a further step in the migration from physical offerings to regulated digital content. Matthieu Leboucher, managing director of PASINO.ch, valued the contribution of CreedRoomz to the innovation of the portfolio and the user experience.

"We are very pleased to open this new chapter with SoftConstruct. What makes this partnership especially interesting is the focus on innovation from CreedRoomz, backed by a group present in multiple gaming verticals. It allows us to offer our Swiss players a live casino experience that stands out," said Matthieu Leboucher.

The integration promises to strengthen the PASINO.ch portfolio without eliminating existing titles; the operator maintains its offering of over 2,000 games and adds live streaming to attract players seeking a traditional table experience from their devices.

What CreedRoomz and SoftConstruct Bring to the Swiss Market

CreedRoomz is the live casino brand of the technology group SoftConstruct. David Ozararat, administrator of SoftConstruct Switzerland, highlighted the fit between Groupe Partouche's reputation and the high standards required in Switzerland regarding quality and compliance.

"Groupe Partouche is one of the most respected names in European casino gaming, and Switzerland is a market where quality and compliance are paramount. Bringing CreedRoomz to PASINO.ch is a clear signal of what our live casino can offer to historical operators transitioning to online," asserted David Ozararat.

Operationally, CreedRoomz brings streaming technology, live dealer interfaces, and game formats already in use in other jurisdictions. The company will need to adapt its streams and documentation to meet the requirements set by the ESBK/CFMJ before launching.

Implications for Operators, Regulators, and B2B Providers

For operators exploring live offerings, this agreement showcases a typical path: a physical room or a nationally licensed operator (in this case, Groupe Partouche / Casino du Lac Meyrin) partners with a specialised live casino provider (CreedRoomz) and coordinates local regulatory approval. The PASINO.ch case will follow the technical verification and compliance chain required by the Swiss regulator.

For technology and platform providers, the project indicates a demand for integrations that support live streaming, limit management, and traceability required by the ESBK/CFMJ. Integrators will need to demonstrate:

• stability and latency of the streaming

• player protection mechanisms and responsible gaming control

• audit logs and traceability for regulatory inspections

What to Watch in the Coming Months

The timeline ahead includes the submission of documentation to the regulator and oversight of the technical deployment at PASINO.ch. If the ESBK/CFMJ approves the initiative in time, the tables should be online during the first quarter of 2027. If the regulator requests adjustments, the launch could be delayed until observations are addressed.

For markets and observers, the development will serve as a reference for how a traditional European operator and a live casino provider adapt their offering to the Swiss environment, where national licensing and compliance are unavoidable requirements.

Relevance for the B2B iGaming Industry

The announcement reinforces that demand for live casino solutions continues to grow, and that agreements between physical casinos with licensed platforms and technology providers remain the primary entry route into regulated markets. PASINO.ch and CreedRoomz will serve as a case study for future agreements in jurisdictions with demanding regulatory requirements.