Playtech Debuts ‘Live from London’ with The Hippodrome and Reports Key B2B Launches

Playtech has entered into a partnership with The Hippodrome in London to deliver ‘Live from London’, a live casino broadcast streamed directly from the Hippodrome casino floor. The new venture launches with roulette, blackjack and baccarat, with plans to expand the game line-up. This collaboration marks one of several notable B2B developments across the iGaming sector this week, including supplier launches in Ontario and new sports betting products targeting in-play engagement.

Playtech and The Hippodrome Launch Live Casino Broadcast

Playtech, one of the industry's leading technology suppliers, teamed with The Hippodrome Casino to unveil ‘Live from London’. This live dealer studio transmits content globally from The Hippodrome’s gaming floor, beginning with three core table games. Additional games will follow as Playtech deepens its live casino portfolio.

Marat Koss, Playtech’s chief interactive gaming officer, stated,

“As we continue to expand Playtech’s live casino portfolio, partnering with iconic gaming destinations remains a key part of our strategy. We are proud to work with The Hippodrome to introduce players worldwide to the rich heritage and unique atmosphere that makes it one of the most recognised casino and entertainment venues in the UK.”

George Constantinou, director of online gaming at The Hippodrome, added,

“Partnering with a leading technology provider in Playtech enables us to extend that experience beyond our venue and introduce our unique atmosphere to audiences around the world through high-quality live casino content.”

New Sports Betting Engagement: Upside Betting from Spotlight Sports Group

Spotlight Sports Group and Betsson Group-owned Sporting Solutions have launched Upside Betting, an offering initially available for football and set to roll out to basketball. With Upside Betting, customers make a single pre-match bet that remains open, with returns increasing as in-game events such as goals, corners, or cards occur. The aim is to boost in-play engagement and keep bettors invested throughout a match.

Rob Brown, B2B growth director at Spotlight Sports Group, said the partnership leverages Sporting Solutions’ extensive sports betting product experience, while Sporting Solutions CEO Derren Maggs highlighted Spotlight’s strong operator relationships as ideal for taking Upside Betting to a global market.

BETER Gains Ontario Supplier Registration

BETER, an esports and sports data provider, secured supplier registration in Ontario, granting access to the Canadian province’s regulated market. Operators in Ontario can now offer BETER’s suite of fast-paced esports and sports content, positioning the company to expand its North American presence.

BETER CEO Gal Ehrlich described Ontario as a critical step for the supplier’s North American ambitions. Chief legal officer Valeria Tarchynska noted that achieving this registration is a "significant milestone", reflecting the company’s focus on compliance in every jurisdiction entered.

Catalist Sports Partners with IC360 for Real-time Alerts

Catalist Sports announced a partnership with IC360 to integrate real-time alerting capabilities into its official tennis content portfolio. The arrangement will cover notifications for major tournaments, including the Australian Open, World Tennis Tour, and World Team Tennis. These alerts are designed to quickly flag potential betting concerns and increase regulator and partner confidence in data integrity and monitoring safeguards.

Playnetic Titles Live with Svenska Spel via Light & Wonder

Playnetic has partnered with Swedish state lottery Svenska Spel through the Light & Wonder aggregation platform, making games like Assassin of Rom and 7 Djinn Wishes available to Svenska Spel’s customers. Playnetic’s chief commercial officer Kai Botha called the rollout a major company milestone, while Svenska Spel content manager Adam Olsson expressed optimism about the performance of these new titles.

Octoplay Expands Belgian Presence via Napoleon and Super

Octoplay has launched its portfolio with Belgian operator Napoleon, an extension of its collaboration with Napoleon’s parent company, Super. The supplier’s content is already available with Superbet in Brazil; entry into Belgium further strengthens its reach in regulated European markets. Octoplay CEO Ralitsa Georgieva described Napoleon as a strategic addition to their Belgian strategy, and Napoleon casino lead Mattia Manzo emphasized Octoplay’s proven performance across Europe as key to the selection.

B2B Expansion and Regulatory Focus

These launches highlight ongoing B2B activity across both established and newly regulated markets. Key trends include the extension of live dealer experiences through landmark venues, development of in-play betting products to enhance sports engagement, and supplier approvals in high-value jurisdictions like Ontario. Partnerships continue to center on delivering proprietary content and safeguarding data integrity for operators, regulators, and players worldwide.

For further updates on live casino innovation and cross-market B2B deals, visit Casino and News.