Playtech launches 'Live from London' at The Hippodrome and new B2B partnerships of the week

Playtech has officially launched 'Live from London', a live casino experience broadcast from the floor of the iconic Hippodrome in London. This initial offering includes roulette, blackjack, and baccarat, and is designed to expand with more titles in the future, consolidating Playtech's live casino portfolio and strengthening strategic alliances with iconic gaming destinations in the UK. The Hippodrome, renowned for its century-old history in the heart of the British capital, has joined forces with Playtech to bring its unique atmosphere to players around the world.

Playtech and The Hippodrome: Innovation in Live Casino

The collaboration between Playtech and The Hippodrome aims for a high-fidelity live casino experience, targeted both at operators and international players who value the original physical environment. The 'Live from London' product debuts with tables for roulette, blackjack, and baccarat, and plans to gradually add more games. For both organizations, this initiative represents a milestone that combines advanced streaming technology with the architectural and social heritage of The Hippodrome.

“We are proud to work with The Hippodrome to introduce players from around the world to the heritage and unique environment that make it one of the UK’s most recognized casino and entertainment venues.” — Marat Koss, Chief Interactive Gaming Officer of Playtech

George Constantinou, director of online gaming at The Hippodrome, emphasized that the alliance with Playtech will allow the in-person experience to cross borders, offering high-quality live casino content to international users.

Spotlight Sports Group and Sporting Solutions Launch Upside Betting

Spotlight Sports Group has announced a partnership with Sporting Solutions, owned by Betsson Group, for the launch of Upside Betting. This product, initially oriented towards football with plans for expansion into basketball, allows customers to place a pre-match bet that remains active, with payouts increasing as events such as goals, corners, or cards occur.

Rob Brown, B2B growth director at Spotlight Sports Group, described the product as a potential game changer for user engagement in live sports betting. Derren Maggs, CEO of Sporting Solutions, highlighted that Spotlight’s relationship with operators and its reputation in racing and sports betting make it the right partner to scale Upside Betting globally.

BETER Receives License as a Supplier in Ontario

The firm BETER has achieved approval as a supplier in the province of Ontario, Canada. This authorization will allow operators in Ontario to access BETER’s offering of esports and fast-paced traditional sports content, integrating its catalog into the emerging regulated North American market.

Gal Ehrlich, CEO of BETER, deemed Ontario a key step in the company’s global expansion strategy in North America. Valeria Tarchynska, legal director of BETER, stressed the entity's commitment to the highest regulatory standards and compliance in every market in which it operates.

Catalist Sports and IC360: Real-Time Alerts for Global Tennis

Catalist Sports has signed an agreement with IC360 to incorporate the latter's real-time alert technology into its official sports content portfolio. The agreement will cover quick notifications about relevant tennis events, including circuits for the Australian Open, World Tennis Tour, and World Team Tennis, to enhance integrity and responsiveness to potential incidents.

James Monk, vice president of Catalist Sports, specified that this collaboration allows for efficient responses to regulatory concerns and provides greater assurance to partners and regulators. Eric Frank, co-CEO of IC360, pointed out that the alliance will create a safer and more transparent environment in the ecosystem of regulated sports betting and prediction markets.

Playnetic and Svenska Spel: New Titles on the Light & Wonder Platform

Playnetic has launched several titles on the Light & Wonder platform, operated by the Swedish state provider Svenska Spel. Among these games are "Assassin of Rom" and "7 Djinn Wishes", now available to Swedish players under the recent agreement.

Kai Botha, Chief Commercial Officer of Playnetic, considered the launch a significant strategic achievement by accessing a new audience. From Svenska Spel, Adam Olsson, head of content, expressed positive expectations for the integration of these titles within its expanded offering.

Expansion of Octoplay in Europe with Napoleon

Octoplay has integrated its catalog with the Belgian operator Napoleon, part of the Super group, thereby strengthening its position in the European market following previous success with Superbet in Brazil. Ralitsa Georgieva, CEO of Octoplay, described Napoleon as a strategic addition and a logical step in extending collaboration with Super.

Mattia Manzo, head of casino at Napoleon, valued Octoplay’s track record in regulated European markets as a decisive factor for selecting its content and enhancing the offering aimed at the Belgian audience.

B2B Market Perspective on Casino and Betting

The launch of initiatives like 'Live from London', new forms of real-time sports betting, and the expansion into new regulated markets reaffirm competitiveness in the B2B sector of online casino and international sports betting. The pursuit of quality in content, regulatory compliance, and technological integration sets the standard for alliances among operators, providers, and platforms in Europe and North America.