Relax Gaming Integrates Imagine Live into Powered By Relax

Relax Gaming has formed a strategic distribution partnership with Imagine Live, a prominent live casino provider, by integrating it into the Powered By Relax programme. This collaboration allows Imagine Live to leverage Relax Gaming’s extensive operator network across various global regulated markets.

Expanding the Distribution Network

Under this agreement, Imagine Live will gain access to Relax Gaming’s operator distribution network, which spans significant regulated markets such as the UK, Malta, Sweden, Romania, Belgium, Greece, and Brazil. This partnership will enable Imagine Live to capitalize on Relax's robust industry presence, extending its reach and visibility.

Imagine Live brings with it over 200 live tables and multi-language content, enhancing the diverse offerings available to Relax Gaming’s partners. The integration includes AI-driven security and risk solutions, adding a layer of real-time dealer behavior analysis, which is part of Imagine Live's innovative platform approach.

Enhancing Live Casino Offerings

The inclusion of Imagine Live enriches the live dealer and game show products available through Relax Gaming's network. Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, stated that Imagine Live has "quickly established itself as a provider that challenges conventions within the live casino space." Buttigieg highlighted the value of Imagine Live’s mix of premium table games, original game-show content, and advanced studio production, making it a strong addition to the Powered By Relax programme.

Strategic Growth for Imagine Live

Nadiya Attard, CCO at Imagine Live, emphasized that this collaboration marks a pivotal step in their international expansion strategy. "With our rapidly growing portfolio of live tables and premium game show experiences, joining forces with a tier-one aggregator like Relax Gaming was a natural next step," Attard noted. This step enhances Imagine Live's capability to scale internationally and bring its innovative content to a broader audience.

Industry Impact

This partnership signifies both companies' commitment to innovation and quality. It aligns with Relax Gaming’s strategy to connect with studios offering unique gaming experiences that contribute to growing player engagement. As the live casino sector continues to evolve, collaborations like these will set new standards in player interaction and content diversity.