iGaming Festival to launch in Helsinki alongside MP-messut in February 2028
B2C festival by Finnish Gaming Experts with awards gala, seminar and MP-messut access
Key Takeaways
- iGaming Festival will be held at Helsingin Messukeskus in February 2028 alongside MP-messut.
- Finnish Gaming Experts produces the event; organisers named include Titti Myhrberg, Laura Sandström and Wille Wilenius.
- The iGaming Awards gala is set for 3 February 2028 and a seminar for 4 February; the public can attend on 5–6 February.
- Entry to the festival is included with the MP-messut ticket and the minimum age is 18 years.
iGaming Festival will be held at the Helsingin Messukeskus in February 2028 and is organised alongside MP-messut, the motorcycle fair. The event, produced by Finnish Gaming Experts and promoted by Titti Myhrberg, Laura Sandström and Wille Wilenius, will open to the public on the weekend of 5 and 6 February 2028.
Format and programme
The professional programme includes the iGaming Awards gala on Thursday 3 February 2028 and a seminar on Friday 4 February 2028. The general public can attend on Saturday and Sunday, 5–6 February 2028; entry is included with purchase of an MP-messut ticket. The minimum age to attend is 18 years.
Organisation and content
Finnish Gaming Experts produces the festival. Its chief executive, Titti Myhrberg, said:
"We designed the concept together with industry stakeholders and have observed surprisingly strong interest in this type of event."
Myhrberg added that there is not yet an equivalent forum where players and companies can meet face to face. The organisers plan to develop the content together with firms that will enter the Finnish market.
Compliance and public focus
Organisers say implementation will take into account gaming legislation and the guidance of authorities in force during the event. A dedicated platform for gambling responsibility is also planned, with programmes on responsible gambling.
Calendar relevance
Helsingin Messukeskuksen liiketoimintapäällikkö Satu Papadopoulos noted:
"It is great to participate in building a new industry event that provides a forum for meetings, debate and dissemination of information."
The timetable places the festival roughly seven months after the start of Finland's new gaming licensing system. The organisers contrast the B2C focus of the iGaming Festival with international, trade-focused fairs such as ICE Barcelona and SBC Summit. Helsingin Messukeskus will be the venue.
Frequently Asked Questions
When and where is the iGaming Festival taking place?
The iGaming Festival takes place at Helsingin Messukeskus in February 2028. Professional programming runs on 3–4 February and the event is open to the public on 5–6 February 2028.
Who is organising the iGaming Festival?
Finnish Gaming Experts is producing the event. Named organisers are Titti Myhrberg, Laura Sandström and Wille Wilenius; Myhrberg said the concept was developed with industry stakeholders.
How do attendees access the festival and what are the age restrictions?
Entry to the iGaming Festival is included with an MP-messut ticket and the minimum age to attend is 18 years. The public will be admitted on Saturday 5 and Sunday 6 February 2028.
What professional activities are scheduled during the festival?
The professional programme includes the iGaming Awards gala on Thursday 3 February 2028 and a seminar on Friday 4 February 2028; these sessions form part of the professional schedule before public opening.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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